Spring 2 2024 classes start on March 18, 2024
LSU Online’s Bachelor of Science in Marketing with a concentration in Digital Marketing is offered through the E. J. Ourso College of Business. This degree equips students with the skills and knowledge required to succeed in the in-demand progressions of digital and social media marketing.
The concentration focuses on exposure to digital marketing content distribution platforms, such as TikTok, Twitter, Snapchat, Instagram, and Facebook. Students will learn organizational tools and software, such as Canva, Hubspot, Google Analytics, and other data-centric platforms for the rollout of digital or social media campaigns. Students will also be able to integrate their knowledge of promotions, marketing research, consumer behavior, and statistics to inform marketing strategies, tasks, and decisions.
Students enrolled in this program are eligible for membership in the Omega Nu Lambda (ONL) Honor Society. Created to recognize the academic excellence of online students, ONL provides access to exclusive networking opportunities, scholarships, and a lifelong community of like-minded achievers. Enrich your college experience and connect with peers globally through Omega Nu Lambda!
The final cost of this program will be determined once all transfer credits are evaluated. For the BS in Marketing with a concentration in Digital Marketing program, you are able to transfer up to 75% of previous credits. Your academic advisor will work with you to determine if and how any prior college credits earned will apply toward your LSU degree.
Total credit hours per program: 120 credit hours
Cost per credit hour: $399
Total cost with fees and maximum amount of credits allowed to transfer into the program: $11,970
Total cost with fees: $47,880
LSU Online also offers several ways to help you pay for your degree including credit for prior learning (PLA), financial aid, and veteran education benefits. Learn More.
*For further information about the approval for transfer credits and other requirements, please visit this site.
The total cost above does not include transfer credit or financial aid. Cost per credit hour and fees are subject to change. Fee schedules may vary by program depending on course-specific fees for proctoring and/or books. Please contact a Student Success Coach for more information.
The B.S in Marketing with a concentration in Digital Marketing requires the completion of 120 credits distributed as follows:
*Students who will not have 30 transferable credit hours by the time they plan to enroll at LSU can still be considered for admission if they meet all remaining transfer requirements.
To see about transfer credits please check out the TIGER TRANSFER TABLES.
Students interested in applying for re-entry to LSU must have a 2.0 GPA on all LSU coursework and must meet the requirements for their prospective senior college. Students who have attempted 30 or more hours at another institution must also have a 2.5 cumulative GPA on all college work attempted. For your senior college specific requirements please check out the Re-Entry Student Requirements per College.
If you feel like you do not meet any of the above qualifications please reach out to your Enrollment Coach team member as there are different evaluation pathways for non-traditional students to take.
Undergraduate students who are reviewed and admitted by meeting LSU A&M general admissions requirements but do not meet the admittance requirements to a senior college have two admissions options:
Students can start with The University College Center for Freshman Year (UCFY). This academic unit is designed for new freshmen and some transfer and re-entry students. Their mission is to prepare incoming students for success at LSU and to help define their academic and career goals. Students typically exit the UCFY at the conclusion of the freshman year and enter one of the degree-granting senior colleges at LSU.
Students can start with The Center for Advising and Counseling (UCAC). This administrative unit serves as the academic home for students who have attempted 30-plus hours of college credit and who do not yet meet the admission requirements for one of the University’s degree-granting senior colleges.
For a list of specific senior college requirements please visit the LSU A&M Undergraduate Admission page.
Students who graduate with an online digital marketing degree will have the knowledge and abilities to inform marketing strategies that make use of the internet and online social platforms.
Topics covered in this degree include:
LSU’s online digital marketing degree is the only digital marketing degree available from a flagship university. The program is designed to prepare students to enter a booming industry with the skills and experience to become advanced digital marketing professionals. Graduates can find positions in businesses and nonprofit organizations, or they can use their knowledge to become entrepreneurs. This degree is flexible, affordable, and 100% online.
Take the first step forward by completing the form and our enrollment team will contact you soon to discuss: