Spring 2 2024 classes start on March 18, 2024
As more communication platforms are now available, Public Relations is evolving to embrace a broader range of innovative strategies for engaging diverse audiences. It is becoming more critical for Public Relations professionals to create tailored and shareable content for audiences with different needs and develop sustainable relationships with them. Public Relations will continue to serve as the link between organizations and their constituents, meeting the growing demand for strategic communications in many sectors.
Graduates with a Bachelor of Arts in Mass Communication with a concentration in Public Relations will develop skills to plan and implement strategic communication that attempts to improve the relationship between individuals, organizations and/or companies with key constituencies. Public Relations graduates typically secure jobs with businesses or non-profit organizations as public information officers, communication/marketing directors, events coordinators, press secretaries, and Public Relations agents. Manship School alumni work at Edelman, the Denver Broncos, American Red Cross, International Communications at General Motors and Think Public Relations in New York.
This program is currently not accepting new students at this time.
Programs within the LSU Manship School of Mass Communication are fully accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC).
LSU’s professors are recognized as thought leaders in their fields, ensuring that the online experience is as rewarding as that of an on-campus classroom.
LSU’s alumni network can help open doors to opportunities across the country is a wide range of industries.
Develop valuable leadership skills and the necessary knowledge and abilities to be competitive upon graduation.
Students enrolled in this program are eligible for membership in the Omega Nu Lambda (ONL) Honor Society. Created to recognize the academic excellence of online students, ONL provides access to exclusive networking opportunities, scholarships, and a lifelong community of like-minded achievers. Enrich your college experience and connect with peers globally through Omega Nu Lambda!
The final cost of this program will be determined once all transfer credits are evaluated. For the BA in Mass Communication with a concentration in Public Relations program, you are able to transfer up to 75% of previous credits. Your academic advisor will work with you to determine if and how any prior college credits earned will apply toward your LSU degree.
Total credit hours per program: 120 credit hours
Cost per credit hour: $399
Total cost with fees and maximum amount of credits allowed to transfer into the program: $11,970
Total cost with fees: $47,880
LSU Online also offers several ways to help you pay for your degree including credit for prior learning (PLA), financial aid, and veteran education benefits. Learn More.
*For further information about the approval for transfer credits and other requirements, please visit this site.
The total cost above does not include transfer credit or financial aid. Cost per credit hour and fees are subject to change. Fee schedules may vary by program depending on course-specific fees for proctoring and/or books. Please contact a Student Success Coach for more information.
*Students who will not have 30 transferable credit hours by the time they plan to enroll at LSU can still be considered for admission if they meet all remaining transfer requirements.
To see about transfer credits please check out the TIGER TRANSFER TABLES
Students interested in applying for re-entry to LSU must have a 2.0 GPA on all LSU coursework and must meet the requirements for their prospective senior college. Students who have attempted 30 or more hours at another institution must also have a 2.5 cumulative GPA on all college work attempted. For your senior college specific requirements please check out the Re-Entry Student Requirements per College.
If you feel like you do not meet any of the above qualifications please reach out to your Enrollment Coach team member as there are different evaluation pathways for non-traditional students to take.
Undergraduate students who are reviewed and admitted by meeting LSU A&M general admissions requirements but do not meet the admittance requirements to a senior college have two admissions options:
Students can start with The University College Center for Freshman Year (UCFY). This academic unit is designed for new freshmen and some transfer and re-entry students. Their mission is to prepare incoming students for success at LSU and to help define their academic and career goals. Students typically exit the UCFY at the conclusion of the freshman year and enter one of the degree-granting senior colleges at LSU.
Students can start with The Center for Advising and Counseling (UCAC). This administrative unit serves as the academic home for students who have attempted 30-plus hours of college credit and who do not yet meet the admission requirements for one of the University’s degree-granting senior colleges.
For a list of specific senior college requirements please visit the LSU A&M Undergraduate Admission page.
Students who graduate with an online public relations degree will gain the skills to create content for diverse audiences and help organizations develop positive relationships with the public.
Topics covered in this degree include the following:
This program focuses on strategic communication creation, planning, problem-solving and relationship-building in today’s digital world. PR professionals often play important roles in an organization's reputation management, crisis communication and corporate social responsibility. If you are thinking about PR, as a career you will want to build good writing skills, understand the inner-workings of various forms of media and be a good public speaker.
LSU’s online public relations degree offers a mixture of foundational and specialized PR courses. Students learn both theoretical knowledge and practical skills that prepare them for a lasting career in this fast-changing industry. The 100% virtual coursework also is flexible and convenient, which is ideal for working professionals or students who desire to complete internships during the program.