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Online Bachelor’s in Mass Communication - Public Relations

Total Credit Hours
120

Cost Per Credit Hour
$379

Become an Effective and Strategic Communicator.

As more communication platforms are now available, Public Relations is evolving to embrace a broader range of innovative strategies for engaging diverse audiences. It is becoming more critical for Public Relations professionals to create tailored and shareable content for audiences with different needs and develop sustainable relationships with them. Public Relations will continue to serve as the link between organizations and their constituents, meeting the growing demand for strategic communications in many sectors.

Graduates with a Bachelor’s in Mass Communication with a concentration in Public Relations will develop skills to plan and implement strategic communication that attempts to improve the relationship between individuals, organizations and/or companies with key constituencies. Public Relations graduates typically secure jobs with businesses or non-profit organizations as public information officers, communication/marketing directors, events coordinators, press secretaries, and Public Relations agents. Manship School alumni work at Edelman, the Denver Broncos, American Red Cross, International Communications at General Motors and Think Public Relations in New York.

Total Credit Hours
120

Cost Per Credit Hour
$379

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Join more than 250,000 alumni worldwide from the flagship institution of Louisiana.

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Learn from a top-tier, award-winning faculty

LSU’s professors are recognized as thought leaders in their fields, ensuring that the online experience is as rewarding as that of an on-campus classroom.

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Connect with an expansive alumni network

LSU’s alumni network can help open doors to opportunities across the country is a wide range of industries.

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Stand out in the crowd

Develop valuable leadership skills and the necessary knowledge and abilities to be competitive upon graduation.


Explore This Program

Cost

You may be able to find savings and earn credit from previous work or training, or as demonstrated by your industry certifications, through Prior Learning Assessment. Learn more.

The final cost of this program will be determined once all transfer credits are evaluated. For the BA in Mass Communication with a concentration in Public Relations program, you are able to transfer up to 75% of previous credits. LSU Online also offers financial aid to qualified applicants. Click here to learn more.

Total credit hours per program: 120 credit hours

Cost per credit hour: $379

Total cost with fees and maximum amount of credits allowed to transfer into the program: $11,370

Total cost with fees, no transfer credits and no financial aid: $45,480

Admission Requirements

Once you're an LSU student, you'll need to meet the requirements below to continue pursuing this major:

  • Application required
  • One full-time semester completed at LSU
  • 3.0 GPA overall
  • Grade of "B" or better in MC 2010 (Media Writing)
Course Listings
  • MC 2010: Media Writing | Credit Hours: 3
  • MC 2015: Visual Communication | Credit Hours: 3
  • MC 2035: Digital Brands | Credit Hours: 3
  • MC 3080: Mass Media Law | Credit Hours: 3
  • MC 4090: Media Ethics and Social Responsibility | Credit Hours: 3
  • MC 3001: Public Relations Writing and Applications | Credit Hours: 3
  • MC 3010: Introduction to Public Relations | Credit Hours: 3
  • MC 4002: Strategies for Public Relations and Social Media | Credit Hours: 3
  • MC 4020: Public Relations Research | Credit Hours: 3
  • MC 4005: Public Relations Campaigns | Credit Hours: 3
  • MC Electives | Credit Hours: 6
  • MKT 3401: Principles of Marketing | Credit Hours: 3
  • MGT 3200: Principles of Management | Credit Hours: 3
Why A BA in Mass Communication with a concentration in Public Relations?

LSU Online’s BA in Mass Communication with a concentration in Public Relations focuses on strategic communication creation, planning, problem-solving and relationship-building in today’s digital world. PR professionals often play important roles in an organization's reputation management, crisis communication and corporate social responsibility. If you are thinking about PR, as a career you will want to build good writing skills, understand the inner-workings of various forms of media and be a good public speaker.