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Online Bachelor of Science in General Business with a concentration in Digital Marketing

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Total Credit Hours

Cost Per Credit Hour

Digital Marketing is Constantly Growing, Start Growing with it Today

Marketing is an essential part of growing a business, and digital marketing focuses on using innovation in technology to develop client bases, interact with customers, and gather consumer data in a technologically-driven age. LSU Online and the LSU E. J. Ourso College of Business are meeting industry needs with the online Bachelor of Science in General Business with a concentration in Digital Marketing. Individuals will learn the basics of marketing analytics, focusing on the processes, techniques, and tools used in the customer acquisition process. The coursework is designed to deliver competencies in data management, data mining, and integrated campaigns on multiple interactive mediums. Career opportunities with this degree include SEO/SEM specialist, email marketing specialist, and digital marketing manager.

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Total Credit Hours

Cost Per Credit Hour

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Earn an LSU degree learning from the same faculty teaching the on-campus courses from anywhere in the world.

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Receive a dedicated concierge from application to graduation.

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The final cost of this program is determined after all transfer credits are evaluated. LSU Online offers financial aid to those who qualify. Click here to learn more.

Total credit hours for program: 120 credit hours

Cost per credit hour: $379

Total cost with fees and maximum amount of credits allowed to transfer into the program: $11,370

Total cost with fees, no transfer credits, and no financial aid: $45,480

Cost per credit hour and fees are subject to change. Exact fees may vary by program. Please consult an Enrollment Concierge for the final program cost.

Course Listings

General Education: 39 Total Credit Hours

  • ENGL 1001 English Composition | 3 Credit Hours
  • ENGL 2000 English Composition | 3 Credit Hours
  • MATH 1021 College Algebra | 3 Credit Hours
  • MATH 1431 Calculus with Business and Economic Applications | 3 Credit Hours
  • General Education course - Arts | 3 Credit Hours
  • General Education course - Humanities | 9 Credit Hours
  • General Education course - Natural Sciences | 9 Credit Hours
  • ECON 2000 Principles of Microeconomics | 3 Credit Hours
  • ECON 2010 Principles of Macroeconomics | 3 Credit Hours

Business Core: 42 Total Credit Hours

  • ISDS 1102: Introduction to Management Information Systems for Business Majors | Credit Hours: 3
  • ACCT 2001: Introductory Financial Accounting | Credit Hours: 3
  • ACCT 2101: Introductory Managerial Accounting | Credit Hours: 3
  • ECON 2035: Money, Banking and Macroeconomic Activity | Credit Hours: 3
  • ISDS 2000: Business Statistics and Analytics I | Credit Hours: 3
  • ISDS 2001: Business Statistics and Analytics II | Credit Hours: 3
  • ISDS 3115: Introduction to Operations Management | Credit Hours: 3
  • FIN 3716: Principles of Finance | Credit Hours: 3
  • MGT 3200: Principles of Management | Credit Hours: 3
  • MKT 3401: Principles of Marketing | Credit Hours: 3
  • MGT 3830: Strategic Management | Credit Hours: 3
  • BLAW 3201: Business Law | Credit Hours: 3
  • GBUS 3061: Business Communication & Professional Development | Credit Hours: 3
  • CMST 2061: Communication for Business and the Professions | Credit Hours: 3

Business Electives with One Concentration: 30 Total Credit Hours

Students must take seven junior and senior-level business courses (totaling 21 credit hours) with courses from at least four different academic disciplines within the E. J. Ourso College of Business. Students enrolled in the Digital Marketing concentration must choose three of the below electives:

  • MKT 3421: Marketing Communication: Promotion | Credit Hours: 3
  • MKT 3500: Marketing Tools Fundamentals | Credit Hours: 3
  • MKT 3501: Marketing Analytics I | Credit Hours: 3
  • MKT 4440: Digital Marketing | Credit Hours: 3

Open Electives: 9 Credits

Total: 120 Credits

Admission Requirements

Students in good standing may apply for admission to the E. J. Ourso College of Business. Students transferring from another institution must also meet university transfer admission requirements. Application forms are available in Suite 2000 Business Education Complex or online ( Students who are denied admission may reapply for admission in a subsequent semester.

Students are eligible for admission to the E. J. Ourso College of Business once they have successfully completed the following requirements:

  • Complete a minimum of 30 hours of university coursework (to include 12 hours of coursework with a program supported at the LSU A&M campus of which at least 9 hours must be from the E. J. Ourso College of Business).
  • Complete the Pre-Business Core classes (ENGL 1001, MATH 1021 and MATH 1431, ECON 2000, ISDS 1102, and ACCT 2001) with a “C” or better in each course. Students who place or test out of any of the Pre-Business Core classes will be given credit for successfully completing those classes.

Students majoring in general business must meet the following GPA requirements at the time of their application for admission into the major:

  • A minimum 2.6 cumulative GPA
  • A minimum 2.6 cumulative LSU GPA
  • A minimum 2.3 business GPA
  • A minimum 2.3 LSU business GPA
Career Opportunities
  • account executive
  • SEO/SEM specialist
  • copywriter
  • email marketing specialist
  • digital marketing manager

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