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Online Bachelor of Science in General Business with a concentration in Digital Marketing

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Total Credit Hours

Cost Per Credit Hour

Digital Marketing is Constantly Growing, Start Growing with it Today

Marketing is an essential part of growing a business, and digital marketing focuses on using innovation in technology to develop client bases, interact with customers, and gather consumer data in a technologically-driven age. LSU Online and the LSU E. J. Ourso College of Business are meeting industry needs with the online Bachelor of Science in General Business with a concentration in Digital Marketing. Individuals will learn the basics of marketing analytics, focusing on the processes, techniques, and tools used in the customer acquisition process. The coursework is designed to deliver competencies in data management, data mining, and integrated campaigns on multiple interactive mediums. Career opportunities with this degree include SEO/SEM specialist, email marketing specialist, and digital marketing manager.

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Total Credit Hours

Cost Per Credit Hour

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Cost --- Online Business Digital Marketing

The final cost of this program is determined after all transfer credits are evaluated. LSU Online offers financial aid to those who qualify. Click here to learn more.

Total credit hours for program: 120 credit hours

Cost per credit hour: $379

Total cost with fees and maximum amount of credits allowed to transfer into the program: $11,370

Total cost with fees, no transfer credits, and no financial aid: $45,480

Cost per credit hour and fees are subject to change. Exact fees may vary by program. Please consult an Enrollment Concierge for the final program cost.

Course Listings

Course Listings --- Online Business Digital Marketing

The Online Bachelor of Science in General Business with a concentration in Digital Marketing program requires 120 credits to earn your degree with 9 open electives.

Your personal credit requirements could be less depending on transferable credits and credit earned from prior learning assessments.

This program is made up of three course groupings that ensure graduates are prepared with a complete education that prepares them for real life business scenarios.

General Education

These courses prepare students with enhanced skills in writing, communication, math, and more. Beyond their use in daily life- these skills allow students to excel in higher level coursework.

Business Core

The business core ensures each student graduates with a foundational understanding of all aspects of business. After completing this course work students should understand many business scenarios and be prepared to take on more specialized business curriculum.

Business Electives

Electives allow students to further specialize their degree path to fit their desired education and career goals. For this program, students will specialize in digital marketing and choose 3 marketing related electives to study.


Please note the tables below are organized to show students what courses are required and should not be confused with an example schedule. Your academic counselor will help schedule your courses to complete your degree on time.


General Education: 13 courses Credit Hours
ENGL 1001 English Composition 3
ENGL 2000 English Composition 3
MATH 1021 College Algebra  3
MATH 1431 Calculus with Business and Economic Applications  3
General Education course - Arts  3
General Education course - Humanities  9
General Education course - Natural Sciences   9
ECON 2000 Principles of Microeconomics  3
ECON 2010 Principles of Macroeconomics 3
Total Required Credit Hours 39
Business Core: 14 courses Credit Hours
ISDS 1102: Introduction to Management Information Systems for Business Majors 3
ACCT 2001: Introductory Financial Accounting 3
ACCT 2101: Introductory Managerial Accounting  3
ECON 2035: Money, Banking and Macroeconomic Activity 3
ISDS 2000: Business Statistics and Analytics I  3
ISDS 2001: Business Statistics and Analytics II  3
ISDS 3115: Introduction to Operations Management  3
ECON 2000 Principles of Microeconomics  3
FIN 3716: Principles of Finance  3
MGT 3200: Principles of Management  3
MKT 3401: Principles of Marketing  3
MGT 3830: Strategic Management  3
BLAW 3201: Business Law  3
GBUS 3061: Business Communication & Professional Development  3
CMST 2061: Communication for Business and the Professions  3
Total Required Credit Hours 42


Business Electives: 3 courses Credit Hours
MKT 3421: Marketing Communication: Promotion 3
MKT 3500: Marketing Tools Fundamentals 3
MKT 3501: Marketing Analytics I 3
MKT 4440: Digital Marketing 3
Total Required Credit Hours 9


Students must take seven junior and senior-level business courses (totaling 21 credit hours) with courses from at least four different academic disciplines within the E. J. Ourso College of Business. Students enrolled in the Digital Marketing concentration must choose three of the above electives.


Open Electives: 9 Credits

Total: 120 Credits

Admission Requirements

Admission Requirements --- Online Business Digital Marketing

First Time Freshman

  • 3.0 Core GPA on the 19 units of college-preparatory high school courses as outlined in the LSU Core
  • 1030 Old SAT (Critical Reading and Math)/1100 New SAT (Evidence Based Reading/Writing and Math)/23 Composite ACT
  • Must be eligible to enroll in university-level English and mathematics courses, as evidenced by a minimum ACT English subscore of 18 (a New SAT Writing and Language score of 25 or Old SAT Critical Reading score of 450) and a minimum ACT Math subscore of 19 (a New SAT score of 500 or Old SAT Critical Reading score of 460)

Transfer Student General Admission Requirements

  • 30* or more transferable (academic, non-remedial) credit hours from a regionally-accredited college or university
  • 2.5 academic GPA on all transferable college work attempted
  • A grade of “C” or better in a college-level English course that fulfilled a general education requirement at the institution where it was taken
  • A grade of “C” or better in a college-level Math course that fulfilled a general education requirement at the institution where it was taken

*Students who will not have 30 transferable credit hours by the time they plan to enroll at LSU can still be considered for admission if they meet all remaining transfer requirements.

To see about transfer credits please check out the TIGER TRANSFER TABLES.

Re-Entry Student Admission Requirements

Students interested in applying for re-entry to LSU must have a 2.0 GPA on all LSU coursework and must meet the requirements for their prospective senior college. Students who have attempted 30 or more hours at another institution must also have a 2.5 cumulative GPA on all college work attempted. For your senior college specific requirements please check out the Re-Entry Student Requirements per College.

If you feel like you do not meet any of the above qualifications please reach out to your Enrollment Concierge team member as there are different evaluation pathways for non-traditional students to take.

Undergraduate students who are reviewed and admitted by meeting LSU A&M general admissions requirements but do not meet the admittance requirements to a senior college have two admissions options:

Option 1

Students can start with The University College Center for Freshman Year (UCFY). This academic unit is designed for new freshmen and some transfer and re-entry students. Their mission is to prepare incoming students for success at LSU and to help define their academic and career goals. Students typically exit the UCFY at the conclusion of the freshman year and enter one of the degree-granting senior colleges at LSU.

Option 2

Students can start with The Center for Advising and Counseling (UCAC). This administrative unit serves as the academic home for students who have attempted 30-plus hours of college credit and who do not yet meet the admission requirements for one of the University’s degree-granting senior colleges.

For a list of specific senior college requirements please visit the LSU A&M Undergraduate Admission page.

Career Opportunities

Career Opportunities --- Online Business Digital Marketing

  • account executive
  • SEO/SEM specialist
  • copywriter
  • email marketing specialist
  • digital marketing manager

Accreditation --- Online Business Digital Marketing

The online business digital marketing program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

What Will I Learn?

What will I learn in the Online Business Digital Marketing program? 

When students earn their Online Bachelor of Science in General Business with a concentration in Digital Marketing, they are equipped with a well rounded business education and specialized training in digital marketing. The skills you gain will apply to real world scenarios and assist you in your career. 

Topics covered in this degree include: 

  • Marketing theory
  • E-commerce
  • Marketing analytics
  • Social Media marketing 
  • Marketing data acquisition   
  • Marketing data management and mining 
  • Integrated campaign management (internet, social, and mobile) 

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