There were over 300,000 jobs posted for digital marketing roles in 2019, and this field is expected to grow faster than the average for other occupations. As companies are evolving to meet their customers and build their brand presence online, the need for digital marketing professionals will only continue to grow.
The digital marketing sector required many different skill sets including designing creative, building effective social media campaigns, and analyzing marketing data to inform decision making. Digital marketing's value isn’t only felt within large companies with extensive marketing teams. For entrepreneurs and small business owners, a digital marketing toolkit is essential to get (and keep) your business off the ground. To help students learn the critical skills necessary for these jobs, LSU Online & Continuing Education has partnered with Pathstream to offer the Facebook Digital Marketing Certificate.
In this fully online program — developed in collaboration with Facebook -- students learn the skills and tools they need to be successful in entry-level jobs in this field. Using Pathstream’s custom online learning platform, students get hands-on practice using Facebook Ads Manager, Google Analytics, and spreadsheets. Students complete projects that are based on real-world scenarios and can use those projects to build a portfolio to showcase their skills to future employers. Students who complete this program will learn how to create strong marketing campaigns and analyze ad campaigns.
This program lays the groundwork for people with no experience in digital marketing to learn the skills necessary to prepare for entry-level roles in digital marketing and social media marketing. If you’re an entrepreneur or small business owner, you can immediately apply the skills learned in this certificate to your own business.
There are two offerings:
Each certificate is delivered alongside a dedicated instructor that will provide individualized feedback in a self-paced learning environment.
This program prepares students for careers in digital marketing —specifically job titles such as Digital Marketing Specialist, Social Media Marketer, and Marketing Coordinator. After taking this certificate, students can:
There is no application process, so individuals can start the program the same day they enroll.
LSU Online & Continuing Education is proud to allow students to earn a valuable professional development certification like the Facebook Digital Marketing Certificate. LSU offers courses with experienced professionals that have worked in the industry for years. Courses were designed by tried-and-true professionals with years of experience, so students can gain the information that they need in order to succeed in their position.
Victor Canada is an instructor for the LSU Online & Continuing Education Facebook Digital Marketing Certificate program. Canada has over 25 years in business management and has delivered training and consulting in matters related to business and Information Technology for the U.S. Military, federal and state agencies, Fortune 500 companies, and a variety of organizations across several industries. He has held the Microsoft Solutions Framework Practitioner designation and certifications including Microsoft Certified Solutions Developer, Microsoft Certified Professional, Computing Technology Industry Association A+, and the American Society for Quality Certified Quality Improvement Associate.
“Digital marketing skills have proven to be essential for all types of organizations and industries,” said Canada. “These courses enable students to develop the skills needed to engage with your desired audience. The best part is the real-world application of your skills as part of the course. It's really an exciting experience."
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