Summer 1 2024 classes start on May 6, 2024
The online B.S. in Marketing is offered through the AACSB-accredited LSU Shreveport College of Business and offers concentrations available in international business, hospitality and sales. This degree supplies you with the most in-demand marketing skills. Students will master the principles of marketing (personal selling, advertising, sales promotions, pricing, product research, design, distribution logistics, sponsorship marketing, point-of-sale communications, and brand-related publicity). Students can also expect to learn about general business topics like finance, economics, business law, and retail management. Graduates will be equipped for marketing careers across various industries.
Our flexible formats allow you to join the LSU community from anywhere.
LSU Shreveport ranked #4 in the country as Most Affordable Online Bachelor's Degree by Best-Universities.net in 2022.
Receive a dedicated coach from application to graduation.
Our professors provide online students with the same individualized learning our on-campus students enjoy.
The jobs and workplace of tomorrow are going to be so dramatically different. One of the advantages here at LSUS is that we have woven, through the fabric of our university, the idea of entrepreneurship and entrepreneurial thinking, the ability to pivot and adapt, and the ability to quickly recognize and evaluate opportunities.
Our B.S. in Marketing online program offers the same affordable, pay-by-the-course tuition to all U.S. residents.
Total credit hours per program: 120 credit hours
Cost per credit hour: $301
Total cost with fees and maximum amount of credits allowed to transfer into the program: $9,015
Total cost with fees: $36,061*
Transfer credits may apply for up to 75% of degree requirements. LSUS requires at least 50% of transfer work be from four-year institutions. Your academic advisor will work with you to determine if and how any prior college credits earned will apply toward your degree.
*For further information about the approval for transfer credits and other requirements, please visit this site.
The total cost above does not include transfer credit or financial aid. Cost per credit hour and fees are subject to change. Fee schedules may vary by program depending on course-specific fees for proctoring and/or books. Please contact a Student Success Coach for more information.
For your B.S. in Marketing online degree, you will complete 30 credit hours of core course work, 9 credit hours of Marketing Concentration courses, 6 credit hours of major electives, and 75 additional general education and elective credit hours.*
Your personal credit requirements could be less depending on transferable credits and credit earned from prior learning assessments.
Students must take the following courses (30 credit hours).
|ACCT 205: Introductory Financial Accounting
|ACCT 206: Introductory Managerial Accounting
|BLAW 280: Legal Environment of Business
|FIN 301: Managerial Finance
|ISDS 265: Business Statistics
|ISDS 350: Information Systems
|ISDS 383: Decision Sciences and Operations Management
|MADM 301: Principles of Management
|MADM 480: Administrative Policy
|MKT 301: Principles of Marketing
|Total Required Credit Hours
Students must take the following courses (9 credit hours).
|MKT 310: Consumer Analysis and Behavior
|MKT 401: Marketing Management
|MKT 445: Marketing Research
|Total Required Credit Hours
Students must take 2 courses (6 credit hours) in MKT 300 or 400 level courses.
In addition to your program's outlined courses, you must satisfy the following course requirements (84 credit hours):
*Based on 120 credit hours needed for graduation. Your personal credit requirements could be less depending on transferable credits and credit earned from prior learning assessments.
The admission process is the first step toward earning your degree and achieving your personal goals. We’ve streamlined the process to help you get started quickly and easily. LSUS offers multiple options to qualify for admission to undergraduate programs. Please find the option below that matches your admission type.
Age 25 and Older
Note: If the math ACT/SAT sub-score is met and the English sub-score is within three points of the needed sub-score and all of the above requirements are met, a student could be admissible to LSUS. Additionally, if the English sub-score is met and the Math sub-score is within three points of the required sub-score the student could be admissible.
Note: Applicants are required to submit all transcripts to the LSUS Admissions Office for an admissions decision. The LSUS Registrar's Office will review all transcripts and determine the LSUS Equivalency. The LSUS Academic Department determines which credits apply to the degree.
Official transcripts, official test scores, and other materials that come from third-party sources should be mailed to:
Admissions and Records Office
One University Place
Shreveport, LA 71115
Transcripts may also be submitted via secure means—e.g., eSCRIP-SAFE—to email@example.com.
The College of Business at Louisiana State University Shreveport is accredited by The Association to Advance Collegiate Schools of Business (AACSB International). Less than 5 percent of all business schools worldwide meet AACSB International's demanding standards.
Students enrolled in our program will gain a broad base of skills that will strengthen their business, finance, and marketing abilities. This program will help prepare you for a variety of careers, including product and brand management, marketing research, sales, retail management, business analytics, and more.
In this online bachelor’s program, students will learn to apply:
Take the first step forward by completing the form and our enrollment team will contact you soon to discuss: