Online Bachelor of Science in Marketing
Master the principles of marketing (personal selling, advertising, sales promotions, pricing, product research, design, distribution logistics, sponsorship marketing, point-of-sale communications, and brand-related publicity)
Learn about general business topics like finance, economics, business law, and retail management
Graduates will be equipped for marketing careers across various industries
Accredited
Accreditation
The College of Business at Louisiana State University Shreveport is accredited by The Association to Advance Collegiate Schools of Business (AACSB International). Less than 5 percent of all business schools worldwide meet AACSB International's demanding standards.
Admissions
Whether you're a first-time freshman or a transfer student, our admissions team is here to support you from day one.
Apply by
Apr 20, 2026
Classes begin
May 11, 2026
I have no college credits
In-State
- Completion or on track to complete the Board of Regents High School Core curriculum
- 2.0 cumulative High School GPA (on 4.0 scale)
- An ACT English sub-score greater than or equal to an 18 (SAT Critical Reading 450) AND an ACT Math sub-score greater than or equal to a 19 (SAT Math 460)
- Cumulative CORE curriculum GPA of at least 2.0 (on 4.0 scale) OR An ACT composite score of at least 20 or an SAT combined Critical Reading and Math score of 940
Out-of-State
- Option 1
- Meet the in-state student requirements
- Option 2
- Completion of at least 17 of the 19 units of the Louisiana Board of Regents High School Core Curriculum
- 2.0 cumulative High School GPA (on 4.0 scale)
- ACT composite score of at least 20 OR an SAT combined Critical Reading and Math score of 940, with ACT sub-scores
- Option 3
- ACT composite score of at least 23 or an SAT combined Critical Reading and Math score of 1050 AND ATC subscores of at least 18 in English and 19 in Math (or SAT equivalents)
Age 25 and Older
- Must have high school transcripts or proof of high school graduation sent to the Admissions Office but not required to meet the Board of Regents' minimum admission criteria for first-time freshmen.
- Must meet the standardized test score requirements set for traditional first-time freshmen. This is determined by ACT, SAT, COMPASS, or placement tests.
Note: If the math ACT/SAT sub-score is met and the English sub-score is within three points of the needed sub-score and all of the above requirements are met, a student could be admissible to LSUS. Additionally, if the English sub-score is met and the Math sub-score is within three points of the required sub-score the student could be admissible.
Official transcripts, official test scores, and other materials that come from third-party sources should be mailed to:
LSUS
Admissions and Records Office
One University Place
Shreveport, LA 71115
Transcripts may also be submitted via secure means—e.g., eSCRIP-SAFE—to admissions@lsus.edu.
I have some college credits
Transfer
- Earned at least 18 college-level academic hours.
- Be eligible to return to the institution from which he or she is transferring
- 2.0 GPA on all college-level course work attempted
- Completed a college-level English and a college-level mathematics course with at least a "C" grade
- Students with less than 18 college-level academic hours must meet all other transfer requirements and admission standards for a first time freshman.
Note: Applicants are required to submit all transcripts to the LSUS Admissions Office for an admissions decision. The LSUS Registrar's Office will review all transcripts and determine the LSUS Equivalency. The LSUS Academic Department determines which credits apply to the degree.
Official transcripts, official test scores, and other materials that come from third-party sources should be mailed to:
LSUS
Admissions and Records Office
One University Place
Shreveport, LA 71115
Transcripts may also be submitted via secure means—e.g., eSCRIP-SAFE—to admissions@lsus.edu.
Tuition
LSUS’s online accounting program offers competitive, flat-rate tuition with no out-of-state fees. Plus, you may be able to save even more by transferring up to 75% of previous credits.
Tuition & Fees
- 120 credit hours
- Total credit hours per program
- $306
- Cost per credit hour
- $9,165
- Total cost with fees and maximum transfer credits
- $36,6611
- Total cost with fees
Our B.S. in Marketing online program offers the same affordable, pay-by-the-course tuition to all U.S. residents.
Students must complete a minimum of 30 of the last 40 term hours being used toward the degree in residence at LSUS. LSUS accepts no more than 60 transfer credit hours from two-year or community college type institutions.
Your academic advisor will work with you to determine if and how any prior college credits earned will apply toward your degree.
*For further information about the approval for transfer credits and other requirements, please visit this site.
The total cost above does not include transfer credit or financial aid. Cost per credit hour and fees are subject to change. Fee schedules may vary by program depending on course-specific fees for proctoring and/or books. Please contact a Student Success Coach for more information.
Financial Aid Available
LSUS offers multiple ways to help you fund your education, including financial aid, veteran education benefits, and credit for prior learning. Learn More ›
1 The total cost above does not include transfer credit or financial aid. Cost per credit hour and fees are subject to change. Fee schedules may vary by program depending on course-specific fees for proctoring and/or books. Please contact a Student Success Coach for more information.
Academics
Students enrolled in our program will gain a broad base of skills that will strengthen their business, finance, and marketing abilities. This program will help prepare you for a variety of careers, including product and brand management, marketing research, sales, retail management, business analytics, and more.
What Will I Learn?
In this online bachelor’s program, students will learn to apply:
- Principles of marketing including personal selling, advertising, sales promotions, sponsorship marketing, point-of-sale communications, brand-related publicity, situational analysis, product pricing, marketing communications, and distribution/logistics decision-making
- Quantitative ins and outs of the business world like finance, economics, and business law
Courses
For your B.S. in Marketing online degree, you will complete 30 credit hours of core course work, 9 credit hours of Marketing Concentration courses, 6 credit hours of major electives, and 75 additional general education and elective credit hours.*
Your personal credit requirements could be less depending on transferable credits and credit earned from prior learning assessments.
| Business Core Courses (30 credit hours) | Credit Hours |
|---|---|
ACCT 205: Introductory Financial Accounting |
3 |
ACCT 206: Introductory Managerial Accounting |
3 |
BLAW 280: Legal Environment of Business |
3 |
FIN 301: Managerial Finance |
3 |
ISDS 265: Business Statistics |
3 |
ISDS 350: Information Systems |
3 |
ISDS 383: Decision Sciences and Operations Management |
3 |
MADM 301: Principles of Management |
3 |
MADM 480: Administrative Policy |
3 |
MKT 301: Principles of Marketing |
3 |
Total Required Credit Hours |
30 |
| Marketing Concentration Courses (9 credit hours) | Credit Hours |
|---|---|
MKT 310: Consumer Analysis and Behavior |
3 |
MKT 401: Marketing Management |
3 |
MKT 445: Marketing Research |
3 |
Total Required Credit Hours |
9 |
| Major Electives |
|---|
Students must take 2 courses (6 credit hours) in MKT 300 or 400 level courses. |
| Additional Courses | Credit Hours |
|---|---|
In addition to your program's outlined courses, you must satisfy the following course requirements (84 credit hours): |
|
General Education* |
39 |
Approved Electives* |
36 |
*Based on 120 credit hours needed for graduation. Your personal credit requirements could be less depending on transferable credits and credit earned from prior learning assessments.
Concentrations
The online Bachelor of Science in Marketing offers two unique concentrations.
Marketing
The online Bachelor of Science in Marketing:
- Master the principles of marketing (personal selling, advertising, sales promotions, pricing, product research, design, distribution logistics, sponsorship marketing, point-of-sale communications, and brand-related publicity)
- Learn about general business topics like finance, economics, business law, and retail management
- Graduates will be equipped for marketing careers across various industries
Marketing: International Business
The online Bachelor of Science in Marketing: International Business:
- Gives you valuable insights into the international business world, especially as they relate to the principles of marketing in a global environment
- Graduates will have knowledge of the most in-demand skills to give them a competitive edge in marketing careers throughout a variety of fields.
Careers
Graduates will be equipped for marketing careers across various industries.
The median annual wage for marketing managers was $161,030 in May 2024. (Source: BLS)
Career Opportunities
- Marketing Manager
- Product Marketing Manager
- Brand Manager
- Retail Manager
- Marketing Assistant
- Event Planner
- Market Research Analyst
- Business Analyst
- Media Planner
- Public Rrelations Director
- Social Media Manager
- Sales Manager
Testimonials
The jobs and workplace of tomorrow are going to be so dramatically different. One of the advantages here at LSUS is that we have woven, through the fabric of our university, the idea of entrepreneurship and entrepreneurial thinking, the ability to pivot and adapt, and the ability to quickly recognize and evaluate opportunities.
