Online Bachelor of Science in General Business with a concentration in Digital Marketing from LSU
Examine the principles of marketing theory, e-commerce, and digital strategy used to grow businesses and reach customers online.
Develop skills in marketing analytics, including techniques for acquiring, managing, and analyzing customer data.
Explore integrated digital campaign management across internet, social media, and mobile platforms to understand how organizations engage modern audiences.
Accredited,
Top-Ranked
Accreditation
The online BS in General Business with a concentration in Digital Marketing program is accredited by the Association to Advance Collegiate Schools of Business (AACSB).
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Admissions
Whether you're a first-time freshman or a transfer student, our admissions team is here to support you from day one.
Apply by
May 11, 2026
Classes begin
May 25, 2026
I have no college credits
First Time Freshman
- 3.0 Core GPA on the 19 units of college-preparatory high school courses as outlined in the LSU Core
- LSU is a test-optional institution which means applicants will have the choice to select if they wish to have their ACT or SAT scores considered for admission. Click here to learn more!
I have some college credits
Transfer Student General Admission Requirements
- 30* or more transferable (academic, non-remedial) credit hours from a regionally-accredited college or university
- 2.5 academic GPA on all transferable college work attempted
- A grade of “C” or better in a college-level English course that fulfilled a general education requirement at the institution where it was taken
- A grade of “C” or better in a college-level Math course that fulfilled a general education requirement at the institution where it was taken
*Students who will not have 30 transferable credit hours by the time they plan to enroll at LSU can still be considered for admission if they meet all remaining transfer requirements.
To see about transfer credits please check out the TIGER TRANSFER TABLES.
Re-Entry Student Admission Requirements
- Students interested in applying for re-entry to LSU must have a 2.0 GPA on all LSU coursework and must meet the requirements for their prospective senior college.
- Students who have attempted 30 or more hours at another institution must also have a 2.5 cumulative GPA on all college work attempted. For your senior college specific requirements please check out the Re-Entry Student Requirements per College.
If you feel like you do not meet any of the above qualifications please reach out to your Enrollment Coach team member as there are different evaluation pathways for non-traditional students to take.
Undergraduate students who are reviewed and admitted by meeting LSU A&M general admissions requirements but do not meet the admittance requirements to a senior college have two admissions options:
- Option 1
Students can start with The University College Center for Freshman Year (UCFY). This academic unit is designed for new freshmen and some transfer and re-entry students. Their mission is to prepare incoming students for success at LSU and to help define their academic and career goals. Students typically exit the UCFY at the conclusion of the freshman year and enter one of the degree-granting senior colleges at LSU. - Option 2
Students can start with The Center for Advising and Counseling (UCAC). This administrative unit serves as the academic home for students who have attempted 30-plus hours of college credit and who do not yet meet the admission requirements for one of the University’s degree-granting senior colleges.
For a list of specific senior college requirements please visit the LSU A&M Undergraduate Admission page.
Tuition
LSU's online programs offer competitive, flat-rate tuition with no out-of-state fees. Plus, you may be able to save even more by transferring up to 75% of previous credits.
Tuition & Fees
- 120 credit hours
- Total credit hours per program
- $445
- Cost per credit hour
- $13,350
- Total cost with fees and maximum transfer credits
- $53,400
- Total cost with fees
The final cost of this program is determined after all transfer credits are evaluated. Transfer credits may apply for up to 75% of degree requirements. Your academic advisor will work with you to determine if and how any prior college credits earned will apply toward your LSU degree.
*For further information about the approval for transfer credits and other requirements, please visit this site.
The total cost above does not include transfer credit or financial aid. Cost per credit hour and fees are subject to change. Fee schedules may vary by program depending on course-specific fees for proctoring and/or books. Please contact a Student Success Coach for more information.
Financial Aid Available
LSU offers several ways to help you pay for your degree including credit for prior learning (PLA), financial aid, and veteran education benefits. Learn More.
Academics
Students will learn the basics of marketing analytics, focusing on the processes, techniques, and tools used in the customer acquisition process. The coursework is designed to deliver competencies in data management, data mining, and integrated campaigns on multiple interactive mediums.
What Will I Learn?
When students earn their Online Bachelor of Science in General Business with a concentration in Digital Marketing, they are equipped with a well rounded business education and specialized training in digital marketing. The skills you gain will apply to real world scenarios and assist you in your career.
Topics covered in this degree include:
- Marketing theory
- E-commerce
- Marketing analytics
- Social Media marketing
- Marketing data acquisition
- Marketing data management and mining
- Integrated campaign management (internet, social, and mobile)
Courses
The Online Bachelor of Science in General Business with a concentration in Digital Marketing program requires 120 credits to earn your degree with 9 open electives.
Your personal credit requirements could be less depending on transferable credits and credit earned from prior learning assessments.
This program is made up of three course groupings that ensure graduates are prepared with a complete education that prepares them for real life business scenarios.
General Education
These courses prepare students with enhanced skills in writing, communication, math, and more. Beyond their use in daily life- these skills allow students to excel in higher level coursework.
Business Core
The business core ensures each student graduates with a foundational understanding of all aspects of business. After completing this course work students should understand many business scenarios and be prepared to take on more specialized business curriculum.
Business Electives
Electives allow students to further specialize their degree path to fit their desired education and career goals. For this program, students will specialize in digital marketing and choose 3 marketing related electives to study.
Courses
Please note the tables below are organized to show students what courses are required and should not be confused with an example schedule. Your academic counselor will help schedule your courses to complete your degree on time.
| Courses | Credit Hours |
|---|---|
ENGL 1001 English Composition |
3 |
ENGL 2000 English Composition |
3 |
MATH 1021 College Algebra |
3 |
MATH 1431 Calculus with Business and Economic Applications |
3 |
General Education course - Arts |
3 |
General Education course - Humanities |
9 |
General Education course - Natural Sciences |
9 |
ECON 2000 Principles of Microeconomics |
3 |
ECON 2010 Principles of Macroeconomics |
3 |
Total Required Credit Hours |
39 |
| Courses | Credit Hours |
|---|---|
ISDS 1102: Introduction to Management Information Systems for Business Majors |
3 |
ACCT 2001: Introductory Financial Accounting |
3 |
ACCT 2101: Introductory Managerial Accounting |
3 |
ECON 2035: Money, Banking and Macroeconomic Activity |
3 |
ISDS 2000: Business Statistics and Analytics I |
3 |
ISDS 2001: Business Statistics and Analytics II |
3 |
ISDS 3115: Introduction to Operations Management |
3 |
ECON 2000 Principles of Microeconomics |
3 |
FIN 3716: Principles of Finance |
3 |
MGT 3200: Principles of Management |
3 |
MKT 3401: Principles of Marketing |
3 |
MGT 3830: Strategic Management |
3 |
BLAW 3201: Business Law |
3 |
GBUS 3061: Business Communication & Professional Development |
3 |
CMST 2061: Communication for Business and the Professions |
3 |
Total Required Credit Hours |
42 |
| Courses | Credit Hours |
|---|---|
MKT 3421: Marketing Communication: Promotion |
3 |
MKT 3500: Marketing Tools Fundamentals |
3 |
MKT 3501: Marketing Analytics I |
3 |
MKT 4440: Digital Marketing |
3 |
Total Required Credit Hours |
9 |
Students must take seven junior and senior-level business courses (totaling 21 credit hours) with courses from at least four different academic disciplines within the E. J. Ourso College of Business. Students enrolled in the Digital Marketing concentration must choose three of the above electives.
Open Electives: 9 Credits
Total: 120 Credits
Concentrations
The B.S. in General Business offers four unique concentrations:
General Business: Business Analytics
LSU’s online business analytics degree equips students with the skills to improve business performance and evaluate organizational effectiveness through data-driven insights. It’s a strong choice for those interested in combining business knowledge with technical analytics skills.
- Build foundational business knowledge alongside data analytics expertise
- Learn the four key areas: preparative, descriptive, predictive, and prescriptive analytics
- Understand the full data analytics lifecycle from business understanding to model deployment
- Develop skills in data visualization, including charts, graphs, and dashboards
- Gain the ability to communicate insights effectively to stakeholders
- Prepare for careers such as management consultant, quantitative analyst, operations research analyst, market research analyst, and business intelligence analyst
General Business: Digital Marketing
LSU’s online digital marketing degree prepares students to thrive in the tech-driven marketing world by combining creative strategy with data analytics. It’s a great fit for those interested in building audiences, analyzing campaigns, and driving business growth through digital platforms.
- Learn to create marketing materials and connect with target audiences
- Gain skills in analyzing and improving digital campaign performance
- Understand marketing analytics, including customer acquisition strategies
- Build competencies in data management, data mining, and multi-channel campaigns
- Explore how technology drives customer engagement and business growth
- Prepare for careers such as SEO/SEM specialist, email marketing specialist, and digital marketing manager
General Business: Human Resource Management
LSU’s online human resource management degree prepares students to strengthen employee-employer relationships and develop strategies for managing an organization’s most valuable asset—its people. It’s ideal for those looking to build a career in a field focused on talent development, retention, and workplace success.
- Learn to create and implement effective HR strategies
- Develop skills to improve employee relations and organizational performance
- Study job evaluation methods, wage structures, and incentive plans
- Gain knowledge of employee compensation and HR policy implementation
- Build expertise in both quantitative and non-quantitative HR practices
- Prepare for careers such as human resources manager, employee relations manager, compensation/benefits analyst or manager, HR information systems manager, and labor relations manager
General Business: Information Technology Management
LSU’s online information technology management degree prepares students to use technology and information systems to drive business decisions and performance. It’s a strong choice for those looking to combine business knowledge with in-demand tech and data skills.
- Learn how to manage and apply information systems in organizations
- Build foundational business knowledge alongside technical expertise
- Understand the role of technology in modern business operations
- Develop skills to analyze big data and generate actionable insights
- Gain flexibility with a program designed for modern learners
- Prepare for management-focused careers in technology-driven environments
Careers
Career opportunities with this degree include SEO/SEM specialist, email marketing specialist, and digital marketing manager.
Career Opportunities
- account executive
- SEO/SEM specialist
- copywriter
- email marketing specialist
- digital marketing manager
