How the LSU General Business Degrees Differ

The online Bachelor of Science in General Business from LSU offers a unique blend of flexibility and focus so you can tailor your education to your career goals. While the curriculum helps you build a solid foundation in essential business concepts, one of the program's major strengths lies in its diverse concentration options: Business Analytics, Digital Marketing, Human Resource Management (HRM), and Information Technology Management. 

Understanding the Core Difference 

While some of these concentrations can be individual majors, the general business degree offers a distinct advantage. As a general business major, you gain broader exposure to various business ideas while focusing on a specific area through your chosen concentration. This format allows you to develop well-rounded business knowledge while acquiring specialized skills that enhance your resume, marketability, and actual business capabilities. 

About the Online Business Degree Concentrations 

Though the concentrations share the core business foundation, they all focus on specific fields. Here's a closer look at each: 

1. Business Analytics
   • Dig deep into the world of data analysis, equipping yourself with the ability to interpret and leverage data to drive informed business decisions. The curriculum focuses on the four pillars of analytics: Preparative Analytics, Descriptive Analytics, Predictive Analytics, and Prescriptive Analytics. This concentration is your path to a lucrative career in finance, marketing, operations research, and more. 
2. Digital Marketing
   • The marketing arena is evolving at a rapid pace, especially with the introduction of emerging technologies like artificial intelligence. The Digital Marketing concentration helps you stay ahead of the curve. Gain relevant knowledge in e-commerce, master the art of social media, and explore the power of marketing analytics. This concentration equips you with the in-demand skills to thrive in the ever-changing digital marketing world.
3. Human Resource Management (HRM)
   • People are the heart of any organization. The Human Resource Management concentration gives you a deep understanding of the strategic role HR plays in an organization's success. Develop your expertise in areas like employee selection, compensation, and regulations through a curriculum that aligns with the Society for Human Resource Management's guidelines.
4. Information Technology Management
   • The Information Technology Management concentration bridges the gap between business and technology. Gain technical competencies in database management, programming, and business intelligence. This concentration allows you to leverage your unique skill set to support and optimize various business operations, making you a valuable asset in any organization.

Earn an Online Business Degree with LSU

LSU’s online bachelor’s degree in business gives you the freedom to carve your own path to success. Ready to choose your educational adventure? Explore each concentration to learn more, or apply now! If you need additional assistance, connect with an Enrollment Coach today.