How to Choose the Right Online LSU Degree for Your Digital Marketing Career

Are you interested in starting a career in digital marketing? LSU offers two distinct paths to support your goals: the online Bachelor of Science in General Business with a concentration in Digital Marketing and the online Bachelor of Science in Marketing with a concentration in Digital Marketing. But what sets these degrees apart, and which is right for you? 

Each degree has educational focuses tailored to different career goals and interests. Learn more about these programs below! 

Online Bachelor of Science in General Business with a concentration in Digital Marketing 

This program provides a broad foundation in various business disciplines. It's ideal for students seeking a broader business background with a strong emphasis on digital marketing. Here are the main features of this degree: 

1. Broader Business Education: This program provides a comprehensive foundation in various business disciplines, such as finance, management, and operations, as well as marketing. 
2. Analytics and Data Focus: A significant emphasis is placed on analytics and data-driven decision-making. Students learn to leverage data to inform business strategies and marketing efforts. 
3. Integration of Diverse Topics: The curriculum includes a wide array of subjects beyond marketing, ensuring graduates have a well-rounded understanding of business operations and can apply marketing principles in diverse contexts. 

Online Bachelor of Science in Marketing with a concentration in Digital Marketing 

This program is designed for those who want a deeper look into the intricate world of marketing.  It's ideal for students who wish to pursue specialized marketing careers. Explore advanced marketing theories, practices, and strategies to gain a comprehensive understanding of the field. Here are the main features of this degree: 

1. Deep Dive into Marketing: This program is designed for those who want an in-depth understanding of marketing. It covers advanced marketing theories, practices, and strategies. 
2. Specialized Marketing Knowledge: Students gain expertise in specific areas of marketing, such as consumer behavior, brand management, and strategic marketing planning. 
3. Focused Curriculum: The coursework is more concentrated on marketing subjects, providing a thorough exploration of marketing concepts and their practical applications in the digital realm. 

Key Differences to Consider 

• Scope: The General Business Major is broader, covering multiple business disciplines, while the Marketing Major is more specialized and focused on marketing. 
• Emphasis: The General Business Major emphasizes analytics and data-driven approaches across business functions, while the Marketing Major goes deeper into marketing theory and practice. 
• Career Path: Graduates of the General Business Major are well-equipped for various business roles that require strong analytical skills and a holistic business perspective. In contrast, graduates of the Marketing Major are prepared for specialized marketing positions that demand a deep understanding of marketing strategies and consumer insights.

Regardless of your desired pathway, LSU's online digital marketing degrees can equip you with what you need to thrive in your career. Ready to take action? Explore these programs, and apply today!