Online Bachelor of Science in Marketing with a concentration in Marketing Analytics from LSU
Examine marketing research, consumer behavior, and strategic marketing principles to understand how organizations attract and retain customers.
Develop skills in marketing analytics, data interpretation, and performance measurement to evaluate marketing campaigns.
Apply data visualization and analytical tools to communicate insights and guide marketing strategy.
Accredited
Accreditation
The online BS in Marketing with a concentration in Marketing Analytics program is accredited by the Association to Advance Collegiate Schools of Business (AACSB).
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Admissions
Whether you're a first-time freshman or a transfer student, our admissions team is here to support you from day one.
Apply by
May 11, 2026
Classes begin
May 25, 2026
I have no college credits
First Time Freshman
- 3.0 Core GPA on the 19 units of college-preparatory high school courses as outlined in the LSU Core
- LSU is a test-optional institution which means applicants will have the choice to select if they wish to have their ACT or SAT scores considered for admission. Click here to learn more!
I have some college credits
Transfer Student General Admission Requirements
- 30* or more transferable (academic, non-remedial) credit hours from a regionally-accredited college or university
- 2.5 academic GPA on all transferable college work attempted
- A grade of “C” or better in a college-level English course that fulfilled a general education requirement at the institution where it was taken
- A grade of “C” or better in a college-level Math course that fulfilled a general education requirement at the institution where it was taken
*Students who will not have 30 transferable credit hours by the time they plan to enroll at LSU can still be considered for admission if they meet all remaining transfer requirements.
To see about transfer credits please check out the TIGER TRANSFER TABLES.
Re-Entry Student Admission Requirements
- Students interested in applying for re-entry to LSU must have a 2.0 GPA on all LSU coursework and must meet the requirements for their prospective senior college.
- Students who have attempted 30 or more hours at another institution must also have a 2.5 cumulative GPA on all college work attempted. For your senior college specific requirements please check out the Re-Entry Student Requirements per College.
If you feel like you do not meet any of the above qualifications please reach out to your Enrollment Coach team member as there are different evaluation pathways for non-traditional students to take.
Undergraduate students who are reviewed and admitted by meeting LSU A&M general admissions requirements but do not meet the admittance requirements to a senior college have two admissions options:
- Option 1
Students can start with The University College Center for Freshman Year (UCFY). This academic unit is designed for new freshmen and some transfer and re-entry students. Their mission is to prepare incoming students for success at LSU and to help define their academic and career goals. Students typically exit the UCFY at the conclusion of the freshman year and enter one of the degree-granting senior colleges at LSU. - Option 2
Students can start with The Center for Advising and Counseling (UCAC). This administrative unit serves as the academic home for students who have attempted 30-plus hours of college credit and who do not yet meet the admission requirements for one of the University’s degree-granting senior colleges.
For a list of specific senior college requirements please visit the LSU A&M Undergraduate Admission page.
Tuition
LSU's online programs offer competitive, flat-rate tuition with no out-of-state fees. Plus, you may be able to save even more by transferring up to 75% of previous credits.
Tuition & Fees
- 120 credit hours
- Total credit hours per program
- $445
- Cost per credit hour
- $13,350
- Total cost with fees and maximum transfer credits
- $53,400
- Total cost with fees
*For further information about the approval for transfer credits and other requirements, please visit this site.
The total cost above does not include transfer credit or financial aid. Cost per credit hour and fees are subject to change. Fee schedules may vary by program depending on course-specific fees for proctoring and/or books. Please contact a Student Success Coach for more information.
Financial Aid Available
LSU offers several ways to help you pay for your degree including credit for prior learning (PLA), financial aid, and veteran education benefits. Learn More.
Academics
This program combines marketing strategy with analytical training, enabling students to understand consumer behavior and craft effective campaigns. The Marketing Analytics concentration immerses students in tools like Google Analytics and Tableau, transforming raw data into actionable insights.
What Will I Learn?
Students who graduate with an online marketing analytics degree gain the analytical and technical skills needed to evaluate marketing performance and inform business strategy.
- Analyzing marketing data to identify trends and support strategic decision-making.
- Applying statistical tools and software to interpret and predict consumer behavior.
- Using digital platforms to measure and optimize marketing campaign performance.
- Developing data-driven marketing strategies that align with business objectives.
- Communicating insights through compelling visualizations and professional presentations.
In addition, valuable career skills learned:
- Data visualization and storytelling
- Use of analytics platforms (e.g., Google Analytics, Tableau)
- Predictive modeling and statistical analysis
- Real-time performance tracking and optimization
- Digital campaign performance evaluation
- SQL/database querying basics
Courses
The B.S in Marketing with a concentration in Marketing Analytics requires the completion of 120 credits distributed as follows:
| Courses | Credit Hours |
|---|---|
ENGL 1001 English Composition |
3 |
ENGL 2000 English Composition |
3 |
MATH 1021 College Algebra |
3 |
MATH 1431 Calculus with Business and Economic Applications |
3 |
General Education course - Arts |
3 |
General Education course - Humanities |
9 |
General Education course - Natural Sciences |
9 |
ECON 2000 Principles of Microeconomics |
3 |
ECON 2010 Principles of Macroeconomics |
3 |
Total Required Credit Hours |
39 |
| Courses | Credit Hours |
|---|---|
ISDS 1102 Introduction to Management Information Systems for Business Majors |
3 |
ACCT 2001 Introductory Financial Accounting |
3 |
ACCT 2101 Introductory Managerial Accounting |
3 |
ISDS 2000 Business Statistics and Analytics I |
3 |
ISDS 2001 Business Statistics and Analytics II |
3 |
BLAW 3201 Business Law |
3 |
FIN 3716 Principles of Finance |
3 |
ISDS 3115 Introduction to Operations Management |
3 |
MGT 3200 Principles of Management |
3 |
MKT 3401 Principles of Marketing |
3 |
ECON 2035 Money, Banking and Macroeconomic Activity |
3 |
MGT 3830 Strategic Management |
3 |
Oral and Written Communication Requirement 1 |
3 |
Oral and Written Communication Requirement 2 |
3 |
Total Required Credit Hours |
42 |
| Courses | Credit Hours |
|---|---|
MKT 3411 Consumer Analysis and Behavior |
3 |
MKT 3413 Marketing Research |
3 |
MKT 4451 Marketing Management |
3 |
Total Required Credit Hours |
9 |
| Concentration Courses | Credit Hours |
|---|---|
MKT 3501 Marketing Analytics |
3 |
MKT 4501 Intelligence Based Marketing Decisions |
3 |
Choose One from Below: |
|
MKT 4480 Marketing Analytics Practicum |
3 |
MKT 4481 Marketing Analytics Internship |
3 |
Total Required Credit Hours |
9 |
| Electives | Credit Hours |
|---|---|
MKT Electives |
6 |
Business Elective (3000/4000 level) |
6 |
Electives |
9 |
Total Required Credit Hours |
21 |
Additional Requirements
- General Education Natural Science Requirements: If two course sequences are taken in the physical science, the additional three-hour course must be taken from the life sciences, and vice versa.
- Business students cannot receive credit for ACCT 2000, ECON 2030, FIN 3715, or ISDS 1100.
- Business Electives: to be selected from the 3000 or 4000 level offerings of the following departments: ACCT, BADM, BLAW, ECON, ENTR, FIN, GBUS, MGT, MKT, and ISDS.
- Electives: See “Electives” under “Degree Requirements of the College.”
- Marketing Electives: see Marketing advisor for list of Marketing Electives.
Concentrations
The online Bachelor of Science in Marketing offers three unique concentrations.
Marketing: Digital Marketing
The online Bachelor of Science in Marketing with a concentration in Digital Marketing equips students with skills for digital and social media marketing. The program focuses on platforms like TikTok, Twitter, and utilizes tools such as Canva and Hubspot.
- Exposure to digital marketing content distribution platforms
- Learn organizational tools and software
- Integrate knowledge of promotions, marketing research, consumer behavior, and statistics
Marketing: Marketing Analytics
The online Bachelor of Science in Marketing with a concentration in Marketing Analytics prepares students to be data-driven marketing professionals. The program teaches students how to use industry tools to track trends, visualize performance, evaluate markets, and turn raw data into insights.
- Data-driven marketing focus
- Experience with Google Analytics, Tableau, Excel, and SQL
- Develop high-impact strategies
- Learn to interpret data
Marketing: Professional Sales
The online Bachelor of Science in Marketing with a concentration in Professional Sales provides students with core marketing foundations and hands-on sales training, equipping them with skills to connect with clients and drive business growth while addressing the shortage of trained sales professionals.
- Essential sales competencies: negotiation, relationship-building, B2B selling, and strategic selling
- Prepares students for roles such as account manager, sales consultant, and customer success manager
- Specialized skills in customer engagement, sales strategy, and the use of modern sales technologies
- Addresses workforce needs in technology, logistics, and financial services
Careers
Career Opportunities
- Marketing Analyst
- Digital Marketing Specialist
- Data Analyst (Marketing Focus)
- Consumer Insights Analyst
- SEO/SEM Specialist
- Social Media Analyst
- CRM Analyst
- Marketing Data Strategist
- E-Commerce Analyst
