Online Bachelor of Science in Marketing with a concentration in Marketing Analytics

Total credit hours per program: 120 credit hours

Cost per credit hour: $445

Total cost with fees and maximum amount of credits allowed to transfer into the program: $13,350

Total cost with fees: $53,400

The B.S in Marketing with a concentration in Marketing Analytics requires the completion of 120 credits distributed as follows:

General Education: 39 credit Hours

• ENGL 1001 English Composition | 3 Credit Hours
• ENGL 2000 English Composition | 3 Credit Hours
• MATH 1021 College Algebra | 3 Credit Hours
• MATH 1431 Calculus with Business and Economic Applications | 3 Credit Hours
• General Education course - Arts | 3 Credit Hours
• General Education course - Humanities | 9 Credit Hours
• General Education course - Natural Sciences | 9 Credit Hours
• ECON 2000 Principles of Microeconomics | 3 Credit Hours
• ECON 2010 Principles of Macroeconomics | 3 Credit Hours

Business Core: 42 Credit Hours

• ISDS 1102 Introduction to Management Information Systems for Business Majors | 3 Credit Hours 
• ACCT 2001 Introductory Financial Accounting | 3 Credit Hours 
• ACCT 2101 Introductory Managerial Accounting | 3 Credit Hours
• ISDS 2000 Business Statistics and Analytics I | 3 Credit Hours
• ISDS 2001 Business Statistics and Analytics II | 3 Credit Hours
• BLAW 3201 Business Law | 3 Credit Hours
• FIN 3716 Principles of Finance | 3 Credit Hours
• ISDS 3115 Introduction to Operations Management | 3 Credit Hours
• MGT 3200 Principles of Management | 3 Credit Hours
• MKT 3401 Principles of Marketing | 3 Credit Hours
• ECON 2035 Money, Banking and Macroeconomic Activity | 3 Credit Hours
• MGT 3830 Strategic Management | 3 Credit Hours
• Oral and Written Communication Requirement 1 | 3 Credit Hours
• Oral and Written Communication Requirement 2 | 3 Credit Hours 

Marketing Core: 9 Credit Hours 

• MKT 3411 Consumer Analysis and Behavior | 3 Credit Hours
• MKT 3413 Marketing Research | 3 Credit Hours
• MKT 4451 Marketing Management | 3 Credit Hours

Marketing Analytics Concentration: 9 Credit Hours

• MKT 3501 Marketing Analytics | 3 Credit Hours 
• MKT 4501 Intelligence Based Marketing Decisions | 3 Credit Hours 

Choose One from Below:

• MKT 4480 Marketing Analytics Practicum | 3 Credit Hours
• MKT 4481 Marketing Analytics Internship | 3 Credit Hours

Electives: 21 Credit Hours

• MKT Electives | 6 Credit Hours
• Business Elective (3000/4000 level) | 6 Credit Hours
• Electives | 9 Credit Hours

Additional Requirements

• General Education Natural Science Requirements: If two course sequences are taken in the physical science, the additional three-hour course must be taken from the life sciences, and vice versa.
• Business students cannot receive credit for ACCT 2000, ECON 2030, FIN 3715, or ISDS 1100.
• Business Electives: to be selected from the 3000 or 4000 level offerings of the following departments: ACCT, BADM, BLAW, ECON, ENTR, FIN, GBUS, MGT, MKT, and ISDS.
• Electives: See “Electives” under “Degree Requirements of the College.”
• Marketing Electives: see Marketing advisor for list of Marketing Electives. 

First Time Freshman

• 3.0 Core GPA on the 19 units of college-preparatory high school courses as outlined in the LSU Core
• LSU is a test-optional institution which means applicants will have the choice to select if they wish to have their ACT or SAT scores considered for admission. Click here to learn more!

Transfer Student General Admission Requirements 

• 30* or more transferable (academic, non-remedial) credit hours from a regionally-accredited college or university
• 2.5 academic GPA on all transferable college work attempted
• A grade of “C” or better in a college-level English course that fulfilled a general education requirement at the institution where it was taken
• A grade of “C” or better in a college-level Math course that fulfilled a general education requirement at the institution where it was taken

*Students who will not have 30 transferable credit hours by the time they plan to enroll at LSU can still be considered for admission if they meet all remaining transfer requirements.

To see about transfer credits please check out the TIGER TRANSFER TABLES.

Re-Entry Student Admission Requirements

Students interested in applying for re-entry to LSU must have a 2.0 GPA on all LSU coursework and must meet the requirements for their prospective senior college. Students who have attempted 30 or more hours at another institution must also have a 2.5 cumulative GPA on all college work attempted. For your senior college specific requirements please check out the Re-Entry Student Requirements per College.

If you feel like you do not meet any of the above qualifications please reach out to your Enrollment Coach team member as there are different evaluation pathways for non-traditional students to take.

Undergraduate students who are reviewed and admitted by meeting LSU A&M general admissions requirements but do not meet the admittance requirements to a senior college have two admissions options:

Option 1

Students can start with The University College Center for Freshman Year (UCFY). This academic unit is designed for new freshmen and some transfer and re-entry students. Their mission is to prepare incoming students for success at LSU and to help define their academic and career goals. Students typically exit the UCFY at the conclusion of the freshman year and enter one of the degree-granting senior colleges at LSU.

Option 2

Students can start with The Center for Advising and Counseling (UCAC). This administrative unit serves as the academic home for students who have attempted 30-plus hours of college credit and who do not yet meet the admission requirements for one of the University’s degree-granting senior colleges.

For a list of specific senior college requirements please visit the LSU A&M Undergraduate Admission page.

• Marketing Analyst
• Digital Marketing Specialist
• Data Analyst (Marketing Focus)
• Consumer Insights Analyst
• SEO/SEM Specialist
• Social Media Analyst
• CRM Analyst
• Marketing Data Strategist
• E-Commerce Analyst 

The online BS in Marketing with a concentration in Marketing Analytics program is accredited by the Association to Advance Collegiate Schools of Business (AACSB).

Students who graduate with an online marketing analytics degree gain the analytical and technical skills needed to evaluate marketing performance and inform business strategy.

• Analyzing marketing data to identify trends and support strategic decision-making.
• Applying statistical tools and software to interpret and predict consumer behavior.
• Using digital platforms to measure and optimize marketing campaign performance.
• Developing data-driven marketing strategies that align with business objectives.
• Communicating insights through compelling visualizations and professional presentations. 

In addition, valuable career skills learned:

• Data visualization and storytelling
• Use of analytics platforms (e.g., Google Analytics, Tableau)
• Predictive modeling and statistical analysis
• Real-time performance tracking and optimization
• Digital campaign performance evaluation
• SQL/database querying basics 

LSU’s online BS in Marketing with a concentration in Marketing Analytics offers a powerful blend of marketing strategy, consumer insight, and data interpretation—preparing students to excel in today’s competitive, data-driven marketplace. This program teaches students how to analyze trends, measure performance, and translate data into strategic recommendations that drive real business results.

Learners gain experience with industry-standard tools such as Google Analytics, Tableau, Excel, and SQL, building the technical skills employers increasingly expect from modern marketing professionals. Coursework connects theory to real-world application, helping students strengthen their analytical thinking, creative problem-solving, and communication skills.

Designed for working professionals, LSU’s fully online format provides the flexibility to balance school, work, and personal commitments while earning a high-value degree from a nationally recognized institution. Graduates leave career-ready—equipped with the insights, tools, and confidence to pursue analytics-focused marketing roles across industries.