Preparing for the Future of Marketing with LSU Marketing Chair Dr. Niedrich

The marketing industry is evolving faster than ever, driven by technological innovations and consumer expectations. Dr. Ronald W. Niedrich, Professor and Robert S. Greer Chair in Marketing at the LSU E. J. Ourso College of Business, is well-versed in preparing students for this changing landscape. From serving for over 25 years in his position to his passion for blending academic rigor with real-world application, Dr. Niedrich exemplifies the excellence and innovation that define LSU.

In this spotlight, Dr. Niedrich shares insights into his career, teaching philosophy, and how the program equips students to excel in the fast-paced world of marketing.

Meet Ronald Niedrich

Could you tell us about yourself and your background?

My name is Ronald W. Niedrich, and I am a Professor and the Robert S. Greer Chair in Marketing at the E. J. Ourso College of Business, Louisiana State University. I hold a B.S. in Engineering from Clemson University, an MBA from the College of William & Mary, and a Ph.D. in Business Administration from the University of South Carolina.

I’ve been at LSU since 1999, serving as Department Chair since 2013. My research focuses on consumer judgment and decision-making, with work published in leading journals like the Journal of Marketing Research and Journal of Retailing.

What are the biggest challenges and rewards of teaching online?

One of the challenges is maintaining high levels of student engagement in an online environment, where interactions may not come as naturally as they do in face-to-face settings. However, online teaching offers immense rewards, like the flexibility it provides students and the opportunity to incorporate innovative tools like live polling and simulations to enhance learning.

What are some ways you encourage students to collaborate and support each other in an online environment?

I emphasize structured group projects, peer reviews, and discussion forums as key elements of collaboration. These activities not only enhance learning but also foster critical thinking and accountability. Tools like Slack and Google Docs facilitate teamwork, while live virtual sessions provide real-time interaction.

How do you integrate your academic research or expertise into your online teaching?

I incorporate real-world case studies and experimental findings into the curriculum. For instance, in discussions about consumer perception, I use research on how framing effects influence consumer decisions. Additionally, I introduce students to AI tools and data-driven decision-making to bridge the gap between theory and practice.

What advice do you have for learners who are considering this program?

Approach the program with curiosity and dedication. Online learning offers flexibility, but it also requires self-discipline and proactive engagement. Take full advantage of networking opportunities, virtual office hours, and the hands-on projects offered in the program.

What trends or emerging areas in marketing do you think students entering the field today should focus on?

Students should focus on AI-driven marketing strategies, ethical data usage, and digital-first approaches like social commerce and influencer marketing. Additionally, understanding corporate social responsibility is essential, as consumers increasingly expect brands to align with social and environmental values.

Become a Marketing Leader with LSU Online

The online Bachelor of Science in Marketing with a concentration in Digital Marketing prepares students for the ever-changing future of online marketing. Under the guidance of award-winning faculty like Dr. Niedrich, students gain practical skills in areas like data analytics and social media marketing.

With a flexible, 100% online format, this program is designed for working professionals and aspiring marketers who want to stay ahead of industry trends. Ready to take the next step in your career? Learn more about the program, and apply today!