Online Bachelor of Science in Marketing with a concentration in Professional Sales
Total Credit Hours
120
Cost Per Credit Hour
$445
Build Your Marketing Foundation and Excel in Professional Sales
The online Bachelor of Science in Marketing with a concentration in Professional Sales from the E. J. Ourso College of Business equips students with the skills needed to connect with clients, communicate value, and drive business growth. This program blends core marketing foundations with hands-on sales training through interactive coursework, simulations, and real-world application. Students develop essential sales competencies—including negotiation, relationship-building, B2B selling, and strategic selling—preparing them for high-demand roles such as account manager, sales consultant, and customer success manager.
The Professional Sales concentration meets a critical workforce need by addressing the shortage of formally trained sales professionals across industries like technology, logistics, and financial services. Students gain specialized skills in customer engagement, sales strategy, and the use of modern sales technologies—allowing them to navigate complex markets and build lasting client relationships. Backed by LSU Professional Sales Institute faculty research in areas such as sales force compensation, customer engagement, and sales operations, the curriculum provides cutting-edge, research-driven insights that keep students at the forefront of an evolving profession.
Application Deadline
May 11, 2026
Classes Begin
May 25, 2026
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Nationally Ranked Online Marketing Program
LSU ranks No. 1 among the Best Online Marketing Degrees of 2025 by BestColleges.com.
Experiential Learning and Classroom Instruction
Students participate in sales-focused coursework and interactive simulations to gain real-world insights.
Master Essential Sales Skills
Students develop necessary skills, such as negotiation, relationship-building, and strategic selling to ensure success post-graduation.
Flexible Format with Dedicated Support
Top-tier program in a flexible format with one-on-one guidance from dedicated coaches from start to finish.
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- Receiving credit for past education (transfer, professional development)
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