Stand Out in the Job Market with a Degree in Marketing Analytics from LSU

From deciding which campaigns to launch to reporting insights to executives, data is now at the center of every significant business decision. As organizations increasingly rely on analytics to stay competitive, professionals who can interpret data and think strategically are in high demand. 

So how can you stand out in today’s job market? The answer is simple: earn a BS in Marketing with a concentration in Marketing Analytics from LSU. 

A marketing analytics degree equips students with both analytical and creative skills, opening the door to strong career opportunities and competitive salaries across industries. Read on to learn how LSU prepares students for success in this dynamic, fast-growing field. 

Develop Skills for Success 

LSU’s online marketing analytics program is designed to equip students with the practical skills necessary to make data-driven decisions. The curriculum blends marketing strategy, data analysis, and business technology to develop a combination of quantitative and creative skills essential for today’s marketing landscape. 

Key competencies include:

• Data Interpretation - Work with datasets, identify trends, and translate insights into actionable business recommendations. Learn to evaluate KPIs and use data to guide marketing strategies. 

• Marketing Strategy - Study consumer segmentation, behavioral insights, and decision science to design strategic marketing initiatives grounded in data. 

• Technology and Analytics Tools - Gain hands-on experience with Python, Tableau, A/B testing tools, predictive modeling software, and other platforms widely used in marketing analytics roles.  

These skills prepare graduates for roles that combine data and marketing to optimize campaigns, understand audiences, and deliver measurable results. 

Career Paths for Marketing Analytics Graduates 

Marketing Analytics graduates find opportunities in virtually every industry, including retail, technology, media, consulting, advertising, manufacturing, and logistics. Any organization that interacts with customers or uses digital channels needs professionals who understand marketing analytics.

Potential career paths include:

Marketing Analyst - Track KPIs, evaluate campaigns, and recommend improvements. Focus on customer segmentation, digital analytics, and forecasting. 

• Job growth: 19% (2018-2028, Zippia) 

• Median annual salary: $59,380 

Market Research Analyst - Gather qualitative and quantitative data on consumers, competitors, and markets to identify opportunities and support strategic decision-making. 

• Job growth: 7% (2024–2034, BLS) 

• Median annual salary: $76,950 

Customer Insights Manager - Analyze customer data to enhance experiences, improve retention, and personalize interactions. Collaborate with product teams, marketing leaders, and customer experience specialists. 

• Job growth: 7% (2024–2034, ZipRecruiter) 

• Median annual salary: $106,825 

Data Analyst or Business Intelligence Analyst - Analyze organizational data to support decision-making and connect marketing insights with business outcomes. 

• Job growth: 34% (2024–2034, BLS) 

• Median annual salary: $112,590 

Digital Marketing Manager - Oversee online campaigns, manage advertising budgets, and optimize performance using analytics. Work includes SEO, paid search, social media, and conversion-rate optimization. 

• Job growth: 6% (2024–2034, BLS) 

• Median annual salary: $159,660  

Industry research indicates that the demand for marketing analytics expertise is increasing as businesses expand their digital capabilities, leverage customer data, and invest in marketing technology. 

LSU Prepares Students for Success  

LSU Online meets students where they are, offering an education that fits their schedule, pace, and goals.  

The marketing analytics program offers a dynamic curriculum grounded in real-world experiences. Through case studies, industry trend analysis, and practical projects, students tackle marketing challenges they may face after graduation. Hands-on experience with tools for predictive analytics, digital marketing, data visualization, and consumer behavior ensures graduates are workforce-ready. 

Students learn from the same expert faculty as on-campus learners, bringing experience in marketing analytics, data science, and business strategy. LSU’s professional network provides opportunities to connect with industry leaders and expand career prospects.

Fully online and flexible, LSU Online allows working professionals to advance their careers without pausing their lives. Enrollment Coaches and Student Success Coaches offer personalized guidance and resources to support students in staying on track and achieving their career goals. 

Launch Your Career in Marketing Analytics 

The online marketing analytics degree from LSU equips students with the technical skills, business insight, and hands-on experience needed to excel in today’s analytics-focused marketplace. With a flexible online format, real-world curriculum, and strong industry connections, the program empowers you to advance your career while balancing work, life, and learning. 

Start your journey today by exploring LSU’s BS in Marketing with a concentration in Marketing Analytics and gain the expertise to thrive in this fast-growing, high-demand field.