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Advanced Facebook Digital Marketing Specialist Certificate

Advance Your Career with an LSU Certificate

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Type

Non-Credit

Format

Self-Paced

Modality

Online

Number of Courses

3

Total Contact Hours

180 hours (18.0 CEUs)

Total Cost

$2,499

Master Marketing in the Digital World

Online marketing is so much more than banner ads. With advancements in digital marketing technology, brands and organizations now have countless avenues by which they can reach their target audiences. Master the most relevant marketing tools available today with the LSU Online & Continuing Education Advanced Facebook Digital Marketing Specialist Certificate. Students will learn to deploy digital advertising using Search and Display Ads, gain the skills to launch email marketing campaigns using tools like MailChimp, and master strategies for SEO optimization. Upon completion of this program, students will earn a co-branded certificate from LSU and Facebook to display subject matter expertise.

Facebook Digital Marketing Certificate Webinar

The LSU Online & Continuing Education Advanced Facebook Digital Marketing Specialist Certificate is developed in partnership with Facebook to equip students with hands-on experience in digital marketing tools such as Google Analytics, Facebook Ads, and Mailchimp.


Explore This Program

Course Listing
  • Marketing Content Strategy and Branding
  • Search and Display Advertising
  • Email Marketing

It is strongly suggested to take the Facebook Digital Marketing Certificate prior to taking the advanced courses in this program.

Cost

The cost for each individual course is $1,190.

Bundle and save!

  • If purchased as a Certificate program, there is a 30% bundle fee discount for a total cost of $2,499.

Payment is due prior to beginning the course.

View payment options.

Note: Prices are subject to change. Contact our enrollment specialist team to see what savings you may qualify for.

Format

This program is fully online and self-paced. If courses are purchased individually, you will have six weeks to complete the single course. If the program is purchased as a bundle, you will have six months to complete the program.

Extensions for individual courses is $95 for an additional week.

Extensions for the entire program is $195 for an additional month.

Requirements

Online courses require access to high-speed Internet, email, and a web browser (Google Chrome and Mozilla Firefox recommended).

Digital Badge Details

Successful completion of all courses within the program earns you an official LSU digital badge to show off your skill sets. This badge can be used to bulk up your online résumé and showcase your expertise in the topic. Badges are distributed through Badgr. If you have completed this program, request your badge.

Refund & Cancellation Policy

Our refund and cancellation policies vary and are subject to change.

See the most updated policies.

Career Outlook
  • Paid Marketing Specialist
  • Social Media Specialist
  • Digital Campaign Manager
  • Email Marketing Specialist
Learning Outcomes

Marketing Content Strategy and Branding

Students who successfully complete this course:

  • Understand the fundamentals of consumer psychology and buying motivations.
  • Understand the process of creating an effective content strategy and communicating it.
  • Demonstrate the ability to create written copy for marketing content that aligns with a brand and target audience for primary marketing channels.
  • Understand the principles and best practices of visual design when creating marketing collateral.
  • Understand introductory concepts of search engine optimization.

Search and Display Advertising

Students who successfully complete this course:

  • Recognize best practices and understand the lifecycle of a search campaign.
  • Recognize best practices and understand the lifecycle of a display campaign.
  • Demonstrate the ability to calculate bids and understand costs that come with search and display advertising
  • Understand how to run a search and display campaign and the key metrics for optimization.

Email Marketing

Students who successfully complete this course can:

  • Recognize best practices and understand the lifecycle of an email campaign.
  • Understand how to generate an email list.
  • Use email automation tools and help launch email campaigns.
  • Understand how to develop an email plan to launch multiple email campaigns at once.