Marketing Fundamentals Specialist Certificate

Type

College Credit

Format

Self-Paced

Modality

Online

Number of Courses

Total Credit Hours

Total Cost

$2,598

The Marketing Fundamentals Specialist Certificate is for marketing managers, people who interact with customers or product data, and people who want to improve their ability to collaborate with marketing team members. This program will benefit business leaders, business owners, and entrepreneurs who need a better understanding of marketing. It will enhance a bachelor’s degree in general business or other non-marketing areas.

Successful completion of all courses within the program qualifies you to earn an official LSU MicroCred digital badge to show off your skill sets. This badge can be used to bulk up your resume and showcase your expertise in the topic. If you have completed this program, you can request your badge by clicking here.

Explore This Program

Course Listing

MKT 3401-Principles of Marketing - View Fact Sheet
MKT 3421-Marketing Communication: Promotion - View Fact Sheet
MKT 4440-Digital Marketing - View Fact Sheet

Cost

Cost per 3-credit course: $866

Total cost: $2,598

Note: Prices are subject to change. Contact our enrollment specialist team to see what savings you may qualify for.

Format

The courses in this MicroCred are regular three-credit LSU courses offered through Online Distance Learning. You are allowed six months to complete each course; however, because courses are self-paced, you may complete a course in as little as four weeks. Each course includes a syllabus that explains the course requirements. The courses are completed entirely online.

Requirements

These online courses require access to a computer with Internet access, email, an Internet browser (Google Chrome and Mozilla Firefox recommended), MS PowerPoint, and Adobe Acrobat Reader.

Learning Outcomes

Learners can analyze marketing in business, define core marketing concepts, explain the role of customer service, and discuss branding. They know how communication can help companies sell and can distinguish the appropriate types of communications and persuasive techniques to reach target markets. They can identify and analyze key performance metrics for e-marketing, integrate digital marketing components into a marketing strategy, and avoid common missteps to implementing e-marketing.