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Marketing Fundamentals

MicroCred®

MicroCred Badge

The Marketing Fundamentals MicroCred is for marketing managers, people who interact with customers or product data, and people who want to improve their ability to collaborate with marketing team members. This MicroCred will benefit business leaders, business owners, and entrepreneurs who need a better understanding of marketing. It will enhance a bachelor’s degree in general business or other non-marketing area.

Each MicroCred program is made up of two to six individual courses. Successful completion of all courses within the program qualifies you to earn an official LSU digital badge to show off your skill sets. This badge can be used to bulk up your resume and showcase your expertise in the topic. Badges are distributed through Acclaim by Credly. If you have completed this MicroCred program, you can request your badge by clicking here.


Explore This MicroCred

Course Listing
  • MKT 3401-Principles of Marketing
  • MKT 3421-Marketing Communication: Promotion
  • MKT 4440-Digital Marketing
Cost

Cost per 3-credit course: $866

Total cost: $2,598

Why register for a MicroCred?

LSU MicroCreds offer a cost-effective means to establish and publicize your knowledge, skills, and abilities in a specialization. Upon successful completion of a MicroCred, you will receive a digital badge from LSU Digital & Continuing Education.

Our MicroCreds are intended especially for working professionals and others who need a flexible means of taking courses and documenting the qualifications they give you. The courses in this MicroCred also earn you college credit, so your MicroCred could also start you on the path to a credit certificate or a college degree.

You may start any course for this MicroCred at any time. Admission to LSU is not required.

Format
The courses in this MicroCred are regular three-credit LSU courses offered through Online Distance Learning. You are allowed six months to complete each course; however, because courses are self-paced, you may complete a course in as little as four weeks. Each course includes a syllabus that explains the course requirements. The courses are completed entirely online.
Requirements
These online courses require access to a computer with Internet access, email, an Internet browser (Google Chrome and Mozilla Firefox recommended), MS PowerPoint, and Adobe Acrobat Reader.
Why choose LSU?

Prestige: LSU is the flagship institution of Louisiana and is one of only thirty universities nationwide holding land-grant, sea-grant and space-grant status.

Join the Tiger Nation: When you enroll in an LSU program, you join the LSU family, encompassed by distinguished students, faculty, and alumni.

Learn from the Best: Our award-winning LSU faculty has been making a global impact, both inside and outside of the classroom, since 1860 and our professional development instructions are leaders in their industry.

Learning Outcomes
Learners can analyze marketing in business, define core marketing concepts, explain the role of customer service, and discuss branding. They know how communication can help companies sell and can distinguish the appropriate types of communications and persuasive techniques to reach target markets. They can identify and analyze key performance metrics for e-marketing, integrate digital marketing components into a marketing strategy, and avoid common missteps to implementing e-marketing.