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Facebook Digital Marketing Specialist Certificate

Advance Your Career with an LSU Certificate

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Type

Non-Credit

Format

Self-Paced

Modality

Online

Number of Courses

3

Total Contact Hours

180 hours (18.0 CEUs)

Total Cost

$2,499

Learn Marketing for Online Audiences

Marketing is an ever-changing industry, and with the advancements in technology made in the past 20 years, marketers have adapted their strategies to the changing digital landscape. Learn the most relevant digital marketing tools available today with the LSU Online & Continuing Education Facebook Digital Marketing Certificate. Students will gain the skills necessary to develop comprehensive digital marketing plans, analyze performance using Google Analytics, and develop advertising campaigns using Facebook Ads and other tools. Upon completion of this program, students will earn a co-branded certificate from LSU and Facebook to display subject matter expertise.

Facebook Digital Marketing Certificate Webinar

The LSU Online & Continuing Education Facebook Digital Marketing Certificate is developed in partnership with Facebook to equip students with hands-on experience in digital marketing tools such as Google Analytics, Facebook Ads, and Mailchimp.


Explore This Program

Course Listing
  • Foundations and Strategy of Marketing
  • Marketing Analytics and Performance Optimization
  • Social Media Marketing
Cost

The cost for each individual course is $1,190.

Bundle and save!

  • If purchased as a Certificate program, there is a 30% bundle fee discount for a total cost of $2,499.

Payment is due prior to beginning the course.

View payment options.

Note: Prices are subject to change. Contact our enrollment specialist team to see what savings you may qualify for.

Format

This program is fully online and self-paced. If courses are purchased individually, you will have six weeks to complete the single course. If the program is purchased as a bundle, you will have six months to complete the program.

Extensions for individual courses is $95 for an additional week.

Extensions for the entire program is $295 for an additional month.

Requirements

Online courses require access to high-speed Internet, email, and a web browser (Google Chrome and Mozilla Firefox recommended).

Digital Badge Details

Successful completion of all courses within the program earns you an official LSU digital badge to show off your skill sets. This badge can be used to bulk up your online résumé and showcase your expertise in the topic. Badges are distributed through Badgr. If you have completed this program, request your badge.

Refund & Cancellation Policy

Our refund and cancellation policies vary and are subject to change.

See the most updated policies.

Potential Career Outlook
  • Digital Marketing Specialist
  • Social Media Manager
  • Marketing Coordinator
Learning Outcomes

Foundations and Strategy of Marketing

Students who successfully complete this course:

  • Understand the role of marketing in the context of broader business operations and objectives.
  • Understand the market positioning and unique value proposition of a company and/or product.
  • Develop segmentation of customers and user personas.
  • Recognize the various online and offline marketing channels and rationale for marketing through each.
  • Understand key marketing metrics and the purpose of backwards planning and measurement of marketing efforts with respect to these objectives.

Marketing Analytics and Performance Optimization

Students who successfully complete this course:

  • Calculate key marketing metrics and understand their significance to determine strategic marketing optimization decisions.
  • Demonstrate the ability to A/B test various elements of marketing efforts to increase conversion rates.
  • Understand the factors that drive conversion and opportunities to optimize marketing performance.

Social Media Marketing

Students who successfully complete this course will:

  • Understand the role of social media in a marketing campaign and differences in voice and audience across various social media channels.
  • Recognize best practices and understand the lifecycle of a social media campaign.
  • Calculate bids and understand the costs that come with social media advertising.
  • Demonstrate the ability to run a social media campaign on Facebook and the key metrics for optimization.