Facebook Digital Marketing Specialist Certificate

• Foundations and Strategy of Marketing
• Marketing Analytics and Performance Optimization
• Social Media Marketing

The cost for each individual course is $1,190.

Bundle and save!

• If purchased as a Certificate program, there is a 30% bundle fee discount for a total cost of $2,499.

Payment is due prior to beginning the course.

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Note: Prices are subject to change. Contact an Enrollment Coach to see what savings you may qualify for.

This program is fully online and self-paced. If courses are purchased individually, you will have six weeks to complete the single course. If the program is purchased as a bundle, you will have six months to complete the program.

Extensions for individual courses is $95 for an additional week.

Extensions for the entire program is $295 for an additional month.

Online courses require access to high-speed Internet, email, and a web browser (Google Chrome and Mozilla Firefox recommended).

Successful completion of all courses within the program earns you an official LSU digital badge to show off your skill sets. This badge can be used to bulk up your online résumé and showcase your expertise in the topic. Badges are distributed through Badgr. For more information on digital badges, visit the LSU digital badge page. If you have completed this program, request your badge.

Our refund and cancellation policies vary and are subject to change.

See the most updated policies.

• Digital Marketing Specialist
• Social Media Manager
• Marketing Coordinator

Foundations and Strategy of Marketing

Students who successfully complete this course:

• Understand the role of marketing in the context of broader business operations and objectives.
• Understand the market positioning and unique value proposition of a company and/or product.
• Develop segmentation of customers and user personas.
• Recognize the various online and offline marketing channels and rationale for marketing through each.
• Understand key marketing metrics and the purpose of backwards planning and measurement of marketing efforts with respect to these objectives.

Marketing Analytics and Performance Optimization

Students who successfully complete this course:

• Calculate key marketing metrics and understand their significance to determine strategic marketing optimization decisions.
• Demonstrate the ability to A/B test various elements of marketing efforts to increase conversion rates.
• Understand the factors that drive conversion and opportunities to optimize marketing performance.

Social Media Marketing

Students who successfully complete this course will:

• Understand the role of social media in a marketing campaign and differences in voice and audience across various social media channels.
• Recognize best practices and understand the lifecycle of a social media campaign.
• Calculate bids and understand the costs that come with social media advertising.
• Demonstrate the ability to run a social media campaign on Facebook and the key metrics for optimization.