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Applied Marketing Management Certificate

Discover LSU’s World-Class Online Degrees

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Number of Courses


Total Contact Hours


Total Cost


Innovate Like the Great DaVinci

Learn how the art of strategy, personality and project management can immediately shape your career palette. The online Applied Marketing Management certificate is for professionals who want to diversify their skill set through a flexible and effective online program that teaches a variety of tools to succeed. Participants will learn how to develop an effective marketing strategy, the role their personality can play in shaping strategy, and the importance of using essential project management principles for timely implementation.

It is increasingly vital for an organization to have employees who are well-rounded and skilled in multiple disciplines, while also having a specialization to stand out. Inspired by famed artist and scientist, Leonardo da Vinci (Mona Lisa, anyone?), LSU Online & Continuing Education is proud to offer DaVinci Certificate programs that fuse business-related knowledge with the humanities and social sciences.

Explore This Program

Course Listing

Course Listing: Applied Marketing Management

Unsure if online learning is right for you? Try before you buy with our Geaux for Free course previews.

Learning Outcomes

What will I learn from an online Applied Marketing Management certificate?

Essentials of Project Management

Students who successfully complete this course will be able to:

  • Demonstrate a basic understanding of the requirements for leading and participating in successful projects
  • Apply their learning in a practical way in the workplace

Foundations and Strategy of Marketing

Students who successfully complete this course will be able to:

  • Understand the role of marketing in the context of broader business operations and objectives
  • Understand the market positioning and unique value proposition of a company and/or product
  • Develop segmentation of customers and user personas
  • Recognize the various online and offline marketing channels and rationale for marketing through each

Personality & Leadership

Students who successfully complete this course will be able to:

  • Describe how personalities are shaped and formed, and how it impacts behavior
  • Explain how personality type, communication preferences, and leadership competencies impact the workplace
  • Create a personal development plan
Career Outlook

Career Outlook: Applied Marketing Management

The online Applied Marketing Management certificate may prepare you for these roles:

  • Marketing Manager
  • Market Research Analyst
  • Advertising/Promotion Manager
  • Account Executive
  • Brand Manager

Cost: Applied Marketing Management

The cost for each individual course is:

  • Essentials of Project Management (Online) - $795
  • Foundations and Strategy of Marketing - $1,190
  • Personality & Leadership (Online) - $250

If you purchase each course in this program individually, the total cost for all three courses is $2,235.

Bundle and save!

  • If purchased as a certificate program, you’ll receive a bundle discount for a total cost of $1,500.

Payment is due prior to beginning the course.

View payment options.

Note: Prices are subject to change. Contact an Enrollment Coach to see what savings you may qualify for.

Timeframe to Completion

Timeframe: Applied Marketing Management

How fast can I complete an online Applied Marketing Management certificate?

If you purchase the courses individually, you have two (2) to six (6) weeks to complete each course. If you purchase the Certificate bundle, you will have four (4) months to complete the program.

Student Pathways

Student Pathways: Applied Marketing Management

Courses in the online applied marketing management certificate are a part of other programs from LSU Online & Continuing Education. Complete this program and you will already have completed a course required for our:

Some professional certificate programs are also approved to count as credit toward an online degree program through Prior Learning Assessment (PLA).

Contact an Enrollment Coach today to help put you on a personalized path toward your career goals.

Technical Requirements

Technical Requirements: Applied Marketing Management

This online course requires access to a computer with internet access (Google Chrome and Mozilla Firefox recommended), email, MS PowerPoint, and Adobe Acrobat Reader.

Digital Badge Details

Digital Badge: Applied Marketing Management

Successful completion of all courses within the program earns you an official LSU digital badge to show off your skill sets. This badge can be used to bulk up your online résumé and showcase your expertise in the topic. Badges are distributed through Badgr. For more information on digital badges, visit the LSU digital badge page. If you have completed this program, request your badge.

Refund & Cancellation Policy

Refund & Cancellation Policy: Applied Marketing Management

Our refund and cancellation policies vary and are subject to change. See the most updated policies.