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2022 Fall Innovation Series Event

Business professionals in a meeting

Higher Ed Today:
A Learner’s Market

Wednesday, November 9, 2022
LSU Lod Cook Alumni Center

Register Today

Hosted by the LSU Online & Continuing Education (OCE) team, the “Innovation Series” provides the LSU community with opportunities to initiate conversations through exploring new developments, trends, and best practices in the realm of online and continuing education. These events aim to:

Promote
a culture of innovation and transformational change

Explore
and discuss trends in higher education and their impact on LSU

Ensure
the delivery of quality online educational experiences that meet our learner's expectations

Our upcoming Innovation Series event is scheduled for Wednesday, November 9th from 9:00am-11:30 am at the LSU Lod Cook Alumni Center. Light refreshments will be served.

To register, please visit the Innovation Series Event Registration page. Please register by Wednesday, October 19th.

Event Agenda


Time
Session

8:30am-9:00am

Registration

Location:

In front of Noland Ballroom

Tea, Coffee & Water


9:00am-9:45am

Keynote Speaker

Dr. Roy Haggerty

Executive Vice President and Provost

Louisiana State University


9:45am-10:25am

Ensuring that the Product Meets Student Expectations

Presenter:

Scott Jeffe & Bob Stewart

Over the last several years, the proliferation of online programs has come to provide prospective online students with an unparalleled level of choice. This has made it critical for institutions to balance quality and pedagogy with the demands and expectations of students.

In this session we will review findings from a survey of more than 1,600 prospective online students to uncover their preferences in terms of topics, schedules, customizations, and format details, while also providing an overview of their decision-making priorities. The discussion will be underpinned by the idea that institutional marketers cannot sell what is not in demand.


10:25am-10:35am

Break

Location:

Noland Ballroom

Tea, Coffee & Light Refreshments


10:35am-10:50am

Presentation of Awards


10:50am-11:30am

Calculated Advantage: Constructing a Foundation for LSU to Prosper in an Evolving Education Marketplace

Presenters:

Joe Leonhardt & Will Hajjar

In this session, we will examine the evolving direction of the higher education marketplace and how LSU can position itself looking forward to capitalize on the changes.

After first establishing some preliminary facts, the discussion pivots to creating the foundation and infrastructure necessary to be proactive rather than reactive in a marketing strategy. We will explore the future outlook of online learners and their desire for more personalization.


11:30am

Closing Remarks

2022 Fall Innovation Series Event Speaker Information


Dr. Roy Haggerty

Dr. Roy Haggerty

Executive Vice President and Provost
Louisiana State University

Roy Haggerty currently serves as the executive vice president & provost of Louisiana State University. Haggerty, the chief operating and chief academic officer of LSU’s flagship campus in Baton Rouge, maintains executive oversight over all instruction, student support, enrollment management, and research while simultaneously serving as the chief academic officer for all LSU campuses across the state and the chief academic advisor to the President. Haggerty reports to President William F. Tate IV, who serves as the chief executive officer of the flagship institution as well as the statewide system.

Prior to joining LSU, Haggerty spent 26 years at Oregon State University, where he held several leadership positions including dean of the College of Science, interim dean of the College of Earth, Ocean, and Atmospheric Sciences, and associate vice president of research. An environmental geologist scholar, Haggerty is a Geological Society of America fellow and has led research projects totaling $9 million and has published 75 peer-reviewed articles, predominantly in hydrology. Haggerty is widely known for his development of the smart tracer, a molecule that moves with water while it senses and records valuable information about the environment.

Haggerty received a Ph.D. and M.S. in hydrogeology from Stanford University and a B.S. with first class honors from the University of Alberta. His hometown is Provost, Alberta, Canada.


Scott Jeffe

Scott Jeffe

Vice President, Graduate & Online Research
RNL

Scott Jeffe is Vice President of Graduate and Online Research at RNL. Scott has worked with more than 300 institutions in 40+ states to apply market data on nontraditional audiences to strategic decision making. He is a regular presenter at national and regional conferences typically focusing on market research pertaining to preferences and expectations of prospective graduate, online, and adult undergraduate students.

He is the author, co-author, or contributor of numerous reports and presentations and most recently served as the principal research for RNL’s 2022 Online Student Recruitment Report, RNL’s 2021 Serving the Under-Served Graduate Student Report, RNL’s Graduate Marketing and Recruitment Report, and RNL’s 2021 Graduate Student Recruitment Report


Bob Stewart

Bob Stewart

Vice President, Graduate and Online Solutions
RNL

Bob Stewart is an enrollment management professional with 15 years of experience in higher education. As Vice President of Graduate and Online Solutions at RNL, he works with colleges and universities to optimize their recruitment efforts, assess the enrollment potential of academic programs, and achieve their enrollment goals more efficiently.

Bob has served in a variety of campus enrollment roles. Before coming to RNL, he was the senior vice president of enrollment at Jacksonville University. Prior to that position, he served at Spring Hill College in Alabama as vice president of admissions and financial aid. He began his higher education career at Stetson University, where he served as director of financial aid and director of admission.


Joseph Leonhardt MSM

Joseph Leonhardt MSM

Senior Account Executive
Advance 360 Education

Joe Leonhardt is a 25-year veteran of higher education, largely in enrollment management and campus operations, including large-scale online programming. A lifelong leadership fan, today, Joe teaches leadership as an adjunct college instructor and serves as Senior Account Manager at Advance 360 Education, a higher education marketing company.

Joe is an author and speaker and has had many higher education articles published over the years. Leonhardt earned his master’s and bachelor’s degrees in Business from Indiana Wesleyan University and has received multiple leadership & performance awards throughout his career. Joe has become known for his People 1st Philosophy, passion for building workplace culture, and for his message of “Rippling” in the workplace and beyond.

Finally, Joe has been married to Melodie for 31 years, has two adult children and two golden retrievers, is involved in his church, and enjoys four-wheeling with his Jeep in the mountains of Colorado.


William Hajjar

William Hajjar

Head of Advanced Analytic and Business Intelligence
Advance 360 Education

William (Will) Hajjar is an executive with more than 25 years of experience driving business strategy through decision science, market intelligence, and opinion research. He holds a master’s degree in economics from LSU, having studied econometrics with Dr. Carter Hill and marketing analytics with Dr. William Black. He currently serves as Head of Advance Analytics & Business Intelligence for Advance, a century-old media and consulting company based in New York City. He brings creative and innovative strategy solutions to a range of clients across most major verticals.

In addition to his private sector work, Will teaches graduate and undergraduate courses in Business Strategy, Consumer Behavior, Data Science, and Research Methods at Kean University and Saint Peter’s University. His approach blends academic theory with practical applications to prepare students to think critically through real world problems.

2022 Fall Innovation Series Event

Register Today